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Digital Signage

Digital Signage. Be Seen. Agenda. What is Stars Centre? Stars Centre Division. Customers Demographics. Only in Stars Centre… Digital Signage. Digital Signage Scale. Why Digital Signage? Digital Signage Content. Advertisers Benefits. The Advertising Packages. What is ?.

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Digital Signage

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  1. Digital Signage Be Seen...

  2. Agenda • What is Stars Centre? • Stars Centre Division. • Customers Demographics. • Only in Stars Centre… • Digital Signage. • Digital Signage Scale. • Why Digital Signage? • Digital Signage Content. • Advertisers Benefits. • The Advertising Packages.

  3. What is ?

  4. Stars Centre Stars Centre is the latest commercial landmark in Cairo with a more than 750 million dollars investment.

  5. Stars Centre It is regarded as the first integrated urban sophisticated project of its kind in Egypt.

  6. Stars Centre Division

  7. 550 shopping complex It encompasses an interplay of bothconvenientandupscalelocal and global brands for the first time in Egypt such as:

  8. Food Court PlentifulDiversified

  9. Customers Demographics

  10. Customers Demographics • Ages Ranging from 9+. • A, B, C…etc. • Outgoing, and extravagant. • Stylish, prone to experimentation and selective. • Out there for a good time.

  11. Only in Stars Centre…

  12. Only in Stars Centre… 65,000visitors/weekdays. 100,000visitors/weekends. 200,000visitors/occasions.

  13. Digital Signage

  14. Digital Signage • In the USA, digital signage industry is a leap in the field of media production. • It has experienced a market growth of more than50percent since its late inception in2006. • Worldwide, digital signage applications are used for sales and marketing, as well as corporate communications, training and information sharing. • (eweek.com: Cisco Eyes Digital Signage)

  15. Digital Signage A New Advertising Medium in Egypt with4purposes inMIND

  16. Creativity in ourMake Digital Signage Flexibility in ourInnovation Effectiveness in ourNet-Result Simplicity in ourDesign

  17. Digital Signage Scale

  18. Digital Signage Scale • 500Screens Size 40’’. • 14hours/day. • Dynamic Medium. • Point of interaction.

  19. Digital Signage Content

  20. What is Shown on the Digital Signage? • Airing14hours a day with eye-catchy diversified content as: • Music Video Clips. • Sports. • Movie Scenes. • Fashion Shows. • Breaking News. • Advertising Spots. • Cartoon.

  21. What Kind of Advertising? • Regular Spots. • Branding Commercials. • Sales promotions. • New product arrivals. • Infomercials. • AllSorts of messages will be delivered.

  22. Advertisers Benefits

  23. Advertisers Benefits • Wide exposure with a proactive medium. • Timely, cost-efficient and easy to customize . • Effective content management and distribution. • High impact communication with existing and potential customers. • Encouraging impulse-buying at the checkout counters. • Unique, flexible, and unconventional.

  24. The Advertising Packages

  25. The Advertising Packages

  26. Thank You Any Questions…

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