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From Eco-Efficiency to Eco-Effectiveness

From Eco-Efficiency to Eco-Effectiveness. Stefano Pogutz Lynn Daley Ä nna Wilson Brian Butler John Morelli Lisa Greenwood Erin Sullivan Richard Poduska Joe Sarkis Nick Hernandez. Is Eco-Efficiency Enough?. Defined in 1991-1992 by WBCSD

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From Eco-Efficiency to Eco-Effectiveness

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  1. From Eco-Efficiency to Eco-Effectiveness Stefano Pogutz Lynn Daley Änna Wilson Brian Butler John Morelli Lisa Greenwood Erin Sullivan Richard Poduska Joe Sarkis Nick Hernandez

  2. IsEco-EfficiencyEnough? • Defined in 1991-1992 by WBCSD • Achieved through the delivery of “competitively priced goods and services that satisfy human needs and bring quality of life while progressively reducing environmental impacts and resource intensity throughout the entire life-cycle to a level in line with the Earth’s estimated carrying capacity.” NO

  3. Towards a New Paradigm Eco-Effectiveness Bridging the Gap Eco-Efficiency

  4. Maximize profit / growth Cradle to Grave Using Less Maximize Productivity Relative Measure Minimize Loss Efficient Design Narrow View Continual Improvement Stability Cradle to Cradle Using Less Minimize Impact Absolute Measure No Net Loss Effective Design Holistic View Radical Innovation Eco-Efficiency vs. Eco-Effectiveness Different but Related Minimize Footprint Stabilize Footprint

  5. Drivers Consumerism Purchasing Disruptive Innovation Policy Makers Incentives (+,-) Restoration Offset Industry Volunteer Policies

  6. Towards a New Paradigm Eco-Effectiveness Innovation Restoration Offset Bridging the Gap Eco-Efficiency Incentives Volunteer Programs Purchasing Industry Consumerism Policy Efficiency

  7. Where do we go from here? • How to define and measure industry’s footprint • How to define and measure system/community footprint • How to define and measure firm’s footprint • How can an environmental manager influence this paradigm shift

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