90 likes | 200 Views
Membership Dues: Analysis of NCMA Dues Structure and Rates. Cambria Tidwell Director of Operations 7 November 2009. History. Market Price Comparison. Compared to adjacent professional membership associations. Project Management Institute (PMI) Institute for Supply Management (ISM)
E N D
Membership Dues:Analysis of NCMA Dues Structure and Rates Cambria Tidwell Director of Operations 7 November 2009
Market Price Comparison • Compared to adjacent professional membership associations. • Project Management Institute (PMI) • Institute for Supply Management (ISM) • National Institute of Governmental Purchasing (NIGP) • APICS The Association of Operations Management • Society of Cost Estimating and Analysis (SCEA) • Association of Proposal Management Professionals (APMP) • National Property Management Association (NPMA) • American Institute of CPAs (AICPA) • American Bar Association (ABA) • Based on regular membership rates, average of comparison associations ($174.83) vs. NCMA ($110.00)
Net Effect of a Type Change & Dues Increase • Without a professional market research effort, we cannot predict the number of members we would lose due to dues increases or gain due to the new types available. • Estimated increase of dues and change in membership types = $227,990 increase in revenue. Notes: 1 Majority of Associate members will move to New Professional rate, plus a percentage of the Regular members. 2 Organizational membership prices are negotiated; prices shown are estimated average per member. • Complimentary members are not shown as they are provided at no cost and therefore do not affect the revenue calculations. • Affinity program $ not shown. • Projections do not include the Member Pro Vita category, as of 26 Oct 41 people have become MPVs.
Points of Discussion: • New Professional Type – limit at age 30 or 35? • 9.7% of membership age 30 or under, $58,000/yr median salary • 15% of membership age 35 or under, $63,000/yr median salary • Average age of current Associate members – 31.5 y.o. • Retired Type – increase to $50 or $75? • Cost to maintain member for one year ~ $65. • Benefit for years of membership?
Points of Discussion: • Student Type – increase to $25? • Potential lack of perceived value. • Current association trends.
Points of Discussion: • Rate increases in general – potential loss of members? • No significant decline in member numbers in the last increase (effective July 1, 2007). • No significant increase in renewal rates prior to the last increase (prior to July 1, 2007) • Lapsed member survey does note price as the #1 reason to not renew membership.