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What were the intangible assets in Yahoo’s purchase of  Tumblr ?

What were the intangible assets in Yahoo’s purchase of  Tumblr ?. Original blog posting ( August 10 , 2013). Yahoo purchases Tumblr in May 2013 for approximately $990.2 million . Assumed the liabilities which totaled $113.8 million Yahoo paid approximately $990.2 million

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What were the intangible assets in Yahoo’s purchase of  Tumblr ?

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  1. What were the intangible assets in Yahoo’s purchase of Tumblr? Original blog posting (August 10, 2013)

  2. Yahoo purchases Tumblrin May 2013 for approximately $990.2 million • Assumed the liabilitieswhich totaled $113.8 million • Yahoo paid approximately $990.2 million • Net value of identifiable assets purchased of $239.4 million

  3. Fair Value of Assets Acquired

  4. Question 1 What amount of goodwill will Yahoo recognize from this transaction?

  5. Question 2 Which intangible assets in the purchase of Tumblr can be amortized by Yahoo?

  6. Question3 Why would Yahoo be willing to pay $750 million more than the value of Tumblr’s identifiable assets?

  7. Question Recap • What amount of goodwill will Yahoo recognize from this transaction? • Which intangible assets in the purchase of Tumblr can be amortized by Yahoo? • Why would Yahoo be willing to pay $750 million more than the value of Tumblr’s identifiable assets?

  8. For additional news stories to use in the accounting classroom, see the Accounting in the Headlines blog at http://accountingintheheadlines.com/Related video resources can be found at http://www.youtube.com/user/accountingheadlinesQuestions or comments? Contact Dr. Wendy Tietz at wtietz@kent.edu

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