Why Singapore, Why Asia, Why Now?

1. Why Singapore, Why Asia, Why Now? Patrick SantilloU.S. Commercial Service Singapore March 2012 U.S. Commercial Service, Singapore

2. Why SINGAPORE? • Top Things You Should Know • The Language is English • It’s Where the Markets are • U.S. Style of Doing Business • Soft Landing • Strong IP Protection • It’s not China – Regional Focus • Singapore, Inc. • Two for the Price of One-Multiple Markets U.S. Commercial Service, Singapore

3. Singapore: Small Country, Global Hub • Logistics – busiest container port • Aviation – airlines, maintenance • Oil Refining – world’s 3rd largest • Financial – forex, funds • Education – global universities: NUS, NTU, SMU • Medical, Bioscience – health care, research • Chips – wafer fabrication • Pharmaceuticals – manufacturing and R&D • MNC – 7,000 MNCs, 1,500 U.S. -- expat magnet U.S. Commercial Service, Singapore

4. 2011 U.S. Export Markets Source: U.S. Dept of Commerce, manufactured goods U.S. Commercial Service, Singapore

5. Singapore’s Top Suppliers 2011 Source: International Enterprise Singapore U.S. Commercial Service, Singapore

6. 2010 U.S. Exports to Singapore - Manufactured goods (in US$ billion) Source: International Enterprise Singapore U.S. Commercial Service, Singapore

7. Singapore Market - What’s Hot • Biotech & Healthcare • Energy • Aerospace • Construction - GreenBuild • Information & Telecommunications Technologies • Specialty Chemicals • Education/Training Services • Environmental Equipment/Technologies • Safety and Security Equipment • Logistics Services U.S. Commercial Service, Singapore

8. "Singapore - the best location in Asia for trade shows." Singapore Airshow 2010 U.S. Commercial Service, Singapore

9. Upcoming 2012 Trade Events U.S. Commercial Service, Singapore

10. U.S. Trade With Singapore and ASEAN • Major destination for U.S. exports • U.S. exports to ASEAN in 2011 ($76.4 billion); China ($103.9 billion) • Approx. 60% exports to Singapore are re-exported to the region • Singapore: largest ASEAN market for U.S. exports41.1% of exports in 2011 U.S. Commercial Service, Singapore

11. Strong Business Expansion Across ASEAN Combined Regional Responses Source: AmCham Singapore

12. Key ASEAN Investment Areas for U.S. Companies- Vietnam & Indonesia Into which specific ASEAN country or countries does your company plan to expand? Burma Combined Regional Responses Source: AmCham Singapore

13. Local Business Environment Strengths/Concerns

14. Local Business Environment Strengths/Concerns

15. Contact Us Commercial Service SingaporeEmail: office.Singapore@trade.govwww.export.gov/singapore U.S. Commercial Service, Singapore

16. Why Malaysia U.S. Commercial Service, Singapore

17. U.S. Exports to Malaysia • U.S. Exports to Malaysia: $14.08 billion • U.S. Imports from Malaysia: $25.90 billion • U.S. Trade Balance (Deficit) with Malaysia: -$11.82 billion • Imports to Malaysia (2010): $174.1 billion, electronic products, machinery, machinery parts and apparatus, petroleum and petroleum products. • Exports from Malaysia (2010): $210.3 billion, electronic products, machinery, liquid natural gas, petroleum and petroleum products, telecom equipment. • Major Markets for Malaysian Exports: Singapore 13.4%, China 12.6%, Japan 10.4%, U.S. 9.5%, Thailand 5.3% • Major Suppliers for Imports coming into Malaysia: China 12.6%, Japan 12.6%, Singapore 11.4%, U.S. 10.7%; Thailand 6.2% U.S. Commercial Service, Singapore

18. Best prospects for U.S. companies in Malaysian market • Oil and Gas (very active sector); • Medical/Heathcare sector; • Transport (especially aviation); • Design/Construction management for high-rise commercial and residential buildings U.S. Commercial Service, Singapore

19. Event • CS Malaysia is attempting to recruit a delegation of over 50 companies in the oil and gas sector to attend the 2012 OTC (Offshore Technology Conference) Show in Houston, TX., the leading oil/gas show in the United States

20. Why Thailand U.S. Commercial Service, Singapore

21. US Mission in Thailand: Promoting Economic Prosperity • The Mission includes an interagency team committed to promoting and supporting U.S. businesses.  ECON; Commerce; USTDA; Customs and Border Protection; USPTO; Agriculture; USAID • A large American Chamber of Commerce (more than 650 companies) takes an active role in policy advocacy.  U.S. companies in Thailand employee over 250,000 Thais. • The U.S and Thailand have long enjoyed a robust economic relationship based on our unique Treaty of Amity and Economic Relations, which gives U.S. firms national treatment in many industry sectors by exempting them from most foreign investment restrictions. U.S. Commercial Service, Singapore

22. US Mission in Thailand: Promoting Economic Prosperity • U.S. foreign direct investment (FDI) in Thailand totaled $10.2 billion in 2009, up from $7.6 billion in 2004.  • The U.S. imprint is huge here. While pace of new U.S. investment has been down in recent years, there have been several major investments and expansions announced in the last year.   • Some examples include a half-billion dollar expansions at both the General Motors and Ford plants, and a two billion dollar expansion at Dow Chemical’s complex. • Chevron is the top natural gas and oil producer in Thailand. • Western Digital alone employs approximately 40,000 Thais at its manufacturing plant.  The company is able to produce computer parts for export while increasing production of silicon wafers at its more specialized facilities in the United States. U.S. Commercial Service, Singapore

23. US - Thai Trade Facts • In 2009, US was Thailand’s largest export market ($16.6 billion), China was 2nd ($16.1 billion) • In 2009, Thailand was our 23rd largest trading partner ($26 billion) & 28nd largest export market ($7 Billion) • US is Thailand’s 3rd largest trading partner after Japan and China • Imports from US $8.4 billion; exports to US were $16.6 billion • US is Thailand’s 4th largest supplier, after Japan, China & Malaysia U.S. Commercial Service, Singapore

24. Best Prospects • Aircraft & Aircraft Parts & • Automotive Parts & Aftermarket Equipment • Defense Sales • Education & Training Services • Electrical Power System/Equipment • Electronic Components • Food Processing & Packaging Equipment • Franchises • Medical/Laboratory/Healthcare Devices • Safety & Security Equipment • Telecommunication & Broadcast Equipment U.S. Commercial Service, Singapore

25. Why Vietnam U.S. Commercial Service, Singapore

26. U.S. Exports to Vietnam • Grew by 19.8 % yoy. • Infrastructure opportunities - $12 Bil in untied ODA funds; $200 Bil in pipeline projects. • Growing middle class. U.S. Commercial Service, Singapore

27. Key Event Franchise Trade MissionDecember 6 – 13, 2011(In partnership with: Franchise Times/Int’l Franchise Assoc.) • Vietnam’s franchise sector 30% growth annually • Best prospects: QSRs, health and nutrition, education and children’s services, health care, cleaning and sanitation, hospitality, beauty and convenience stores. Contact: Sarah.Kemp@trade.gov U.S. Commercial Service, Singapore