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North Carolina Serials Conference April 2003 Panel Discussion “Linking to Full-Text”

This text provides an overview of Wiley's goals and strategies for linking to full-text articles. It covers considerations, types of linking, usage drivers, as well as Wiley's plans for contextual linking. It also discusses the importance of accurate and user-friendly error messages and the use of CrossRef as a reference linking option.

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North Carolina Serials Conference April 2003 Panel Discussion “Linking to Full-Text”

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  1. North Carolina Serials Conference April 2003 Panel Discussion“Linking to Full-Text”

  2. Overview Overview of Linking at Wiley • Wiley’s Linking Goals • Types of Linking/Considerations • Usage Drivers • Reference Linking • Inbound Linking • CrossRef, Aggregators, A&Is, Local Systems • Contextual Linking • Final Thoughts

  3. Wiley’s Linking Goals • Increase internal usage (stickiness, click stream, non-journal products) • Increase usage driven to your site • Eliminate inactive or ‘Link not Found’ error messages • Provide user-friendly and helpful error messages when they do arise • Improve process for reporting and resolving bad links • Facilitate new linking services/technology

  4. Wiley’s Linking Goals • Create a streamlined and intuitive end user experience with intelligent navigation, whereby it’s clear link goes to another publisher’s site - ideally one that is available to subscriber • Offer CrossRef as first option of reference citations • Open another window or anchor the source page when linking to reference

  5. Types of Linking • Inbound, Outbound, Internal • Reference Linking (retrospective linking-past) • Citation linking (prospective linking-future) • ‘More like this’ linking - more articles by this author, more articles like this, people who read this • Contextual linking (genes, chemicals, compounds, concepts)

  6. Considerations • Dead links • Articles without structured references • Interface – what choices are we offering • Identifying a link - cost of mark up

  7. Current Usage Drivers • Internal Referral • Local Systems - OPACS • PubMed • CAS • ISI Web of Knowledge • SwetsNet • Dialog • CrossRef

  8. CrossRef • 179 Member Publishers • 6.5 Million articles • New robust metadata look up system • Nearly all members are depositing data • Over 1/3 have active reference links

  9. CrossRef Members • AMERICAN ASSOCIATION FOR THE ADVANCEMENT OF SCIENCE (AAAS) (the publisher of SCIENCE) • AMERICAN CHEMICAL SOCIETY (ACS) • AMERICAN GEOPHYSICAL UNION (AGU) • AMERICAN INSTITUTE OF PHYSICS (AIP) • BLACKWELL PUBLISHING • ELSEVIER SCIENCE • (Academic Press, Cell Press, Churchill Livingstone, Elsevier Science, The Lancet, Mosby, W.B. Saunders) • FEDERATION OF AMERICAN SOCIETIES FOR EXPERIMENTAL BIOLOGY (FASEB) • IEE • IEEE • INSTITUTE OF PHYSICS (IOP) • KARGER • KLUWER ACADEMIC PUBLISHERS • NATURE PUBLISHING GROUP • NEW ENGLAND JOURNAL OF MEDICINE • PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES (PNAS) • THE ROYAL SOCIETY OF CHEMISTRY (RSC) • SPRINGER-VERLAG • TAYLOR & FRANCIS GROUP • JOHN WILEY & SONS • WOLTERS-KLUWER INTERNATIONAL HEALTH & SCIENCE

  10. Potential New Usage Drivers • Search Engines • Google, AltaVista, Yahoo • Local Library Systems • Endeavor, Ex Libris • ISI CrossSearch • Specialty A&Is and Portals

  11. Reference Linking Main linking methods • Internal • CrossRef • A&I’s • Aggregators/Agents • Open URL

  12. Reference Linking Link Resolution method • Internally within WIS • Journals & Non-Journal content • CrossRef • Metadata, Metadata look up • Digital Object Identifier (DOI) • Secondary Sources • PubMed • CAS • ISI

  13. Abstracting & Indexing • A&Is • Medline (PubMed) • CAS • STN • Japan • ISI Web of Knowledge

  14. Agents/Aggregators • Current • EBSCO • SwetsNet • Maruzen

  15. Local Systems • OpenURL • Two Main Players • Ex Libris • Beta testing outbound-only linking now • Endeavor • Issues • Metadata exchange • Landing spot/user experience

  16. Contextual Linking • Wiley has the excellent facilities for this – can do molecules and chemicals • SwissProt - Protein Sequence Database • Celera - Human Genome Databae • PDB -Protein Databank • Tagging content is expensive • In discussions to partner with others to achieve this

  17. Contextual Linking • Wiley has the best facilities for this – can do molecules and chemicals • SwissProt - Protein Sequence Database • Celera - Human Genome Databae • PDB -Protein Databank • Etc. • Tagging content is expensive • In discussions to partner with others to achieve this

  18. Contextual Linking • Wiley has the best facilities for this – can do molecules and chemicals • SwissProt - Protein Sequence Database • Celera - Human Genome Databae • PDB -Protein Databank • Etc. • Tagging content is expensive • In discussions to partner with others to achieve this

  19. Final Thought • Linking not a once and done project - always need to improve accuracy and performance of linking system • Fewer clicks/Easy Navigation • More contextual links • Show/search only sources subscribed to

  20. North Carolina Serials Conf Thank you for your time Mike Phillips Senior Account Manager - Wiley InterScience John Wiley & Sons, STM Division email: miphilli@wiley.com Tel: 773-631-4001

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