INSPIRING GLOBAL CITIZENS

1. INSPIRING GLOBAL CITIZENS BRAND IMPLEMENTATION

2. What is a brand / importance thereof • What needs branding • National vs regional events • What is… • Letter/document • Press release • Poster • Technical tips: • Microsoft Word • Website • CiviCRM • UN+Censored overview What is Chris going to talk about in the next 30 minutes?

3. A brand is… • "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.” • Visual (logo, colours, shapes) • Linguistic (catchphrase, name) • Aural (UN Youth logo intro sound) • A ‘personality’ ( feeling, a persona, an emotion… ) WHAT IS A BRAND? Look out for the Curative presentation by Jade and Eddie for in-depth analysis

4. our brand is how we want to be identified and known. • Connects UN Youth to the immediate Model UN, event, function, poster, booklet • Accurate implementation = accurate attribution • Professionalism Importance of accurate implementation Why is it important that our brand is accurately and consistently implemented across all of our events, activities, regions, communications channels?

5. Anything external • Anything online (outside officeholders FB group) • Twitter, facebook, pinterest, website, blog, issuu, youtube, videos • Any publication • Posters • Booklets • Letters • Press releases • Presentations • Anything at events What do we brand? What kinds of things have to be brand compliant?

6. How do we ensure brand compliance? • Assigned 1-2 National Design Team designers • Their role • Reviewed by VP Communications • Extras: video – NDT Video Editor • Documents/letters/press releases • templates National events incl. unyc & thimun

7. How do we ensure brand compliance? • Templates • Posters: requests sent to VP Communications • Reviewed by VP Communications • Video (promotional and post-conference): animoto Regional / other events

8. Letterhead vs Document • If it’s not a letter, use the document template • Follow letterhead format – this is compliant with letter conventions • Use document template – tech tips What is

9. Press release • purpose • Is it newsworthy? • Target audience • Are the media genuinely going to be interested in it? • Writing style • It should read like a news article • Think about what you’re trying to achieve, and whether a press release is the best way of achieving it. What is

10. Poster • Purpose • 1. Catch the attention of a passer by2. Get them thinking about the issue • 3. Draw them to the website. • Poster elements • Image • UN+Worddevice • Image caption • Event details • Same thinking applies: what are you trying to achieve, and whether a press release is the best way of achieving it. What is

11. Microsoft Word • Spacing (Shift+enter) • Fonts • Installation • Use of italics/bold/underlining/capitalisation • Headings/sub-headings/body text • Embedding fonts / PDF • Event logos technical tips

12. Website: unyouth.org.nz • Website: what’s it for? • Officeholder login • templates • Content types • Linking • Embedding HTML • Adding images technical tips

13. CiviCRM • What is it? • Customer Relationship Management • What do we use it for? • Membership database • Event registrations • Sending out UN+Reported • Facilitating payments • Setting up an event technical tips

14. Blog: UN+Censored • Logging in • Using headings • Bold/italics/capitalisation • Embedding HTML • images technical tips

15. As UN Youth officeholders • Pass on the learning (happy to provide these slides) • Any other tech questions? other

16. Interpretive dance

17. Address • PO Box 24494 • Wellington, New Zealand • Phone. +64 4 496 9638 • Email. info@unyouth.org.nz • www.unyouth.org.nz • wwww.facebook.com/unyouthnz • www.twitter.com/unyouthnz • The United Nations Association of New Zealand (United Nations Youth Association of New Zealand Branch), INC us the youth arm of the United Nations Association of New Zealand, a member of the World Federation of United Nations Association (WFUNA) Contact us