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The advantages of partnering with Eyeblaster for rich media

The advantages of partnering with Eyeblaster for rich media. Our heritage is rich media Eyeblaster have been leading the rich media field since 1999 globally, and 2002 locally.

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The advantages of partnering with Eyeblaster for rich media

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  1. The advantages of partnering with Eyeblaster for rich media

  2. Our heritage is rich media • Eyeblaster have been leading the rich media field since 1999 globally, and 2002 locally. • We focus on the agency ad-serving business, our resources are not spread across publisher solutions or site-analytics tools. • Full acceptance for all formats across all publishers • All of our formats are approved across all publishers meaning you only need to use us to run all your rich media. • 5 years and 30 product upgrades • We have custom formats available only through Eyeblaster, for example MSN Today Window, Half-banner, home-page, BigPond video, Fairfax video. Eyeblaster rich media Heritage and acceptance

  3. Leaders in the use of Video • Video Studio tool means the viewer gets the video asset which suits their bandwidth and plugins • Highest quality video spec available on the market. • Creative agencies know how to use Eyeblaster • Extensive training and familiarity mean creative can be produced and delivered on schedule • No danger in formats not working on live date. Eyeblaster rich media Creative support and Video

  4. The deepest Analytics available • Our new Analytics online UI. • Unique Viewer Metrics – market to people, not eyeballs. Imps, clicks, interactions, video plays • Video playback including multiple video assets per ad • Panel Expansion at panel level for easy comparison across different ads • Site overlap data to measure the exclusive reach each publisher contributes • Format comparison across rich and standard banners • Excel plug-in tool • Allows you to create custom reports for easy re-use. Eyeblaster rich media Analytics and Thought leadership

  5. Leadership • Co-presentations on rich media to clients help position client as thought-leaders • Provision of demos for client presentations and market intelligence. • Eyeblaster University • Eyeblaster specs database Eyeblaster rich media Thought leadership

  6. Global Campaign Manager • Master campaign & global campaign management . • Integrated Creative Process • Flexible Global Trafficking & Consolidated Analytics • Advertising Campaign Manager • The ability to run the entire campaign including all standard banners, textlinks, rich media through one interface has been available through Eyeblaster for 18 months. Eyeblaster rich media Integration with standard banners

  7. Planning and Buying tool • Seamlessly integrated campaign planning, buying and delivery • Automated RFP process management • Dashboard campaign management • Real-time data monitoring – identify problems early • Quick problem-solving • Save time spent on inefficient report-based monitoring • Eyeblaster Universal Tag • Simple tag placement and management • De-duplication between different affiliates / channels Coming soon to a desktop near you … Launching Q4

  8. Experienced local support, now with R&D • Our account and creative support has been very strong for Initiative over the last 5 years. • We now for the first time have local 2nd Tier support, no need to communicate with international for complex issues. • We have been partners for over 5 years • We are fully across Optimedia’srich media requirements and have a strong relationship with all of your team members. • Massive amount of historical knowledge on campaign results held within Eyeblaster. • All complex issues have been solved together (for example Qantas dynamic data). Eyeblaster rich media Support and partnership

  9. In-stream • Mobile & In-Game Eyeblaster Workshop And finally … We're planning for tomorrow's needs as we deliver cutting edge tools for today

  10. Thank You Ross McNab ross.mcnab@eyeblaster.com8243 0002

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