New Opportunities for Direct Investment: Life B eyond VC

1. New Opportunities for Direct Investment: Life Beyond VC Jon Medved CEO, OurCrowd Prepared for DC Finance Annual Family Office & Wealth Management Conference

2. Market Disruption: Crowdsourcing in Finance • Massolution: Crowdfunding portals will raise $5.1 billion in 2013 – nearly double the amount raised in 2011 • Consumer Lending • Rewards-based • Donations • Venture Capital “Venture capital-type crowdfunding is the wild card for 2013. It could raise more than a billion dollars …” Source: Massolution Crowdfunding Industry Overview 2013 Source: Deloitte TMT Predictions 2013 “Let's get together: crowdfunding portals bring in the bucks”

3. Reward-based crowdfunding: Where is the Reward? The recent acquisition of Oculus raises questions Pays $2B for company and Original crowd funders get nothing Andreesen, Spark, Matrix Partners back Oculus Rift with $75M Series B… then Facebook acquires the company for $2B December 2013 … March 2014 After raising $2.4M from Kickstarter, Oculus Rift gets the attention of major investors Now investors are asking why do I only get a tshirt? Naturally, this plays into the rise of equity crowdfunding platforms

4. OurCrowd offers the professionalism and experience of a venture fund, plus the flexibility and choice of angel investing • Independence, self-selection • Low fees • No large upfront commitment • Relative speed and ease • Legal issues/termsheets handled by firm • Exposure to top dealflow • Professional due diligence • Preemptive/other rights Angel Investing Venture Capital • Very limited dealflow • Term sheet negotiations • Limited due diligence capabilities • No protection, no rights • Large Commitment • Hefty management fees • Carried interest fees • No control, no choice

5. OurCrowdOverview • Global leader in equity crowdfunding, just 15 months after launching • Raised over $50M for 40 companies • 20 companies with over $1m raised, 2 deals over $3M • First follow-on deal funded in 4 hours, 14 follow-on deals on OurCrowd, with 16 of our portfolio doing follow-ons total • High-quality, continually improving pipeline of new & international deals • 5000 Accredited investors, 500 active • Average active investor committed to almost $100K on site • Experienced investment team - 150 years combined VC experience • Portfolio companies doing very well

6. Currently Selecting 2% of the deals we are pitched We always Co-invest with crowd Accredited investors only Managed investments via SPV Good for companies (one check), Good for investors (protections, rights) Truly International ( active investors from 26 countries) Focus on Follow-on rounds bearing fruit Mentors program is unique Taking Board seats in 65-70% of companies “Crowdbuilding” resonates and works Co-investor list is indeed impressive Our goal is to be the “smart money” in crowdfunding “Crowdfunding for real investors” (TheStreet.com)Growing Differentiation from the rest of the pack

7. OurCrowd’s Investment Model Management GP Accredited Investors  OurCrowd International(GP) OurCrowd management company OurCrowd investment vehicle Special Purpose Vehicle Control Investment Portfolio Company

8. OurCrowd’s Portfolio

9. Enabling paraplegics to walk Paraplegics face immense social and medical difficulties living wheelchair-bound. Israeli entrepreneur Dr. Amit Goffer developed the ReWalk for over a decade to produce a device uniquely capable of alleviating key medical complications that come from a paraplegia and allowing paraplegics to walk, climb stairs, and even complete marathons. Argo – advanced robotics allowing paraplegics to walk again

10. Feeding the world: water Israeli water tech impact Farmers waste hundreds of millions of dollars worth of water – driving up prices and reducing supply for those most in need of affordable water – because they’re spraying water uniformly across their fields. A mobile app that enables farmers to finely control where their water goes is already saving countless cubic meters of water internationally. Varigate – the world’s most affordable water Israel recycles 75% of its water, #1 in the world. By comparison, #2, Spain, recycles just 11% of its water. “Israel should be proud of being at the forefront of green innovations for water management; these innovations can be decisive in managing scarce water resources” – Angel Gurria, OECD Chair Did you know that Israel is recognized by the OECD, WWF, and UN for being a water tech powerhouse?

11. Fighting the most deadly killer: malaria Israel’s interdisciplinary strengths Malaria has killed millions in the past decade and is among the diseases with the highest toll on human life and economic activity worldwide. Despite this, diagnostics tools used in the prevention and treatment of malaria worldwide remain expensive, slow, and insufficiently accurate for mass implementation. SightDX’s computer vision technology reduces the time to diagnose from several hours to minutes, while being more accurate and substantially cheaper. The story of SightDX being founded and built by a diverse group of people pooling their personal intellectual strengths is the archetype of the Israeli startup. Sight Diagnostics represents the convergence of two key Israeli strengths: life sciences/biology and machine vision/advanced algorithms

12. Saving lives by learning from Israel’s experience Case study: Chilean earthquake ‘14 Israel's unique demand for the fastest, most innovative technologies in emergency alerting forced eVigilo to produce the world’s leading mass alerting system that is now used by governments around the world as a core part of their disaster preparedness plans. Chile’s 2010 earthquake and tsunami took over 520 lives as millions were left without means to communicate or be alerted to the post-quake tsunami for up to 12 hours. In the minutes after the 2014 earthquake, Chile activated eVigilo’s newly-implemented system and effectively alerted several million people in tsunami zones to evacuate.

13. VocalZoom Technology implementation update Semicon/components company whose product enables effective voice communication and recognition in even the most noisy environments. “Optical microphone” monitors vibrations on speaker’s throat and face, helping to isolate speech from background noise. Yechiel Kurtz, CEO, held a successful meeting with President of Samsung Mobile R&D group. VocalZoom will be running tests with engineers in Korea in May 2014. Strategic investments at this stage in the company’s development are an open potential.

14. Consumer Physics (SCiO) Product launch - $1.2M in preorders Miniaturized near-IR spectrometer, allowing for first hand-held molecular sensor. Applications: measuring nutritional information in foods, identifying allergens, authenticating precious metals and leathers, etc. Co-investors: Khosla Ventures, Dov Moran Product launch on Kickstarterat $200 price point saw over $1.2M in pre-orders within a week. Rave reviews in media: VentureBeat, Validation of strong demand for consumer-friendly health-focused devices at ~$200 price point.

15. Zula Founders are giants in the comm. space Revolutionizing team communications with cross-platform mobile messaging application. Called “Whatsapp for business”, Zula’s core value is its focus on consolidating communications for teams into one location and focusing on team-centered functions above those offered by existing consumer solutions. Co-investors: Microsoft Ventures, Mort Meyerson (EDS) Above: Jeff Pulver, Chair & Jacob Ner-David, CEO Jacob Ner-David founded and exited three communications companies, the largest of which was Delta Three, which he took to IPO on NASDAQ with a market cap of ~$1.8B. Jeff Pulver was the co-founder of Vonage and pioneer of VOIP technology and early legislation.

16. Highcon Israeli expertise in digital printing Moving conventional packaging production from analogue (die-cutting) to digital process (one-button operation). Opens new possibilities for packaging – short and medium runs, high-value packaging in small quantities, labor savings, etc. Co-investors: Benny Landa (Indigo, $800M acquisition by HP) Israeli entrepreneurs brought Scitex, JemtexPrinting, Objet, XMPie, and Indigo to the world market, securing major exits to multinationals like HP and Eastman Kodak. Indigo, which HP acquired for $800M to absorb its digital printing technology, was started by Benny Landa, a Highcon investor. Current opportunity: Raising $15M for expansion. Strategic investment possibilities.

17. MUV A look at MUV’s product Pioneering solution for interacting with multiple screens through touch, gestures, and voice input. Proprietary integration of optics and wireless tech makes its product the highest accuracy, most versatile and substantially cheaper than any options available today. CEO Rami Parham demonstrates MUV’s fine-detail control over a projected image. MUV’s solution is both available in a small, unobtrusive add-on, as well as a sensor capable of being embedded within projectors by OEMs.

18. Takes Israeli expertise in computer vision Advanced, patent-protected camera app eliminates the need to choose between taking a photo and video. Takes captures video and metadata including accelerometer inputs, allowing the user to take still images but to produce a full-motion video after-the-fact from the moments captured while photographing. CEO Amit Man is an expert in computer vision and machine learning and lead algorithm and core development at Israel’s Briefcam. Israeli companies like Briefcam, Mobileye, Rafael, Elbit, and more.

19. Curiyo Early traction with major publishers Lightweight application (browser plugin or embedded into websites) allowing content publishers to deliver in-context information to users when they ask for it. Founded by Bob Rosenschein, serial entrepreneur who founded Answers.com – top 20 web property in the US. Curiyo launched its first major publisher partnership with USA Today, running its application embedded into the Life section online – a top 10 US news property online.

20. NextPeer Evaluating NextPeer’svirality Fastest growing mobile multiplayer network for Android and iOS with over 70M users. Provides back-end for developers to quickly deploy their games as full-blown multiplayer games in 10 lines of code, without the headache of maintaining server load themselves. NextPeer’s user adoption rates surpassed 1.5M per day during recent peak periods, as reported in a VentureBeat article looking at the network’s explosion. By providing the backend for game developers to make engagingly multiplayer products, NextPeeris able to “latch onto” the growth of viral games like 2048n or Candy Crush and grow as the games pick up gigantic user bases.

21. Parko Technology’s applications Mobile app with proprietary, protected algorithms analyzing 8 inputs from phones to predict parking behavior of users, passively inserting users into an ecosystem of drivers looking for and leaving parking spaces. Parko continually monitors streets to build a map of parking availability likelihoods for each street at any given moment. Parko’s unique behavioral analysis and motion recognition engines are being licensed to 3rd party applications, branded as Motionize. Parko is also pioneering the next generation of “ETA” – mapping applications that tap into Parko’spredictive map to include estimated parking time.

22. Nativeflow Experienced, successful management team Complete enterprise data security solution for BYOD IT setups. Nativeflow secures any data on any device and inside of any application being used by employees. It runs invisible to the end-user, allowing employees to enjoy the “native” user experience that motivated them to bring their personal devices into the workforce in the first place. The deep technology behind their solution is protected and patent-pending. Nativeflow’s management team has a history of success in the security space. CEO EitanBauch was co-founder of and sold Navajo Systems to Salesforce, was CEO of Magnifire, which was sold to F5.

23. Co-investing with leading investor groups Top-tier funds and institutional investors

24. Co-investing with leading investor groups Top-tier funds and institutional investors * Investor opting for anonymity

25. OurCrowd’s Leadership Team • Steven Blumgart Co-Founder & Chairman • Co-director of Glencore's aluminum division • Senior executive, management committee at Glencore 1998-2012 • Jon Medved Co-Founder & CEO • Washington Post: "one of Israel’s leading high tech venture capitalists” • 12 exits >$100M • Co-founder, CEO of VRNG • Founder & GP Israel Seed Partners, $260M AOM • ElanZivotofskyGeneral Partner Investments • 15yrs experience in Israeli investing • Managing Partner at Prelude Israel • Former Head of Technology Banking, Lehman Brothers Israel • Top-ranked Israeli tech research analyst for Goldman Sachs • PiniLozowickGeneral Partner • General Partner at Alta Berkeley • Among first employees at Broadcom, Dir. Marketing • Chairman of Provigent • Founder and GM of Verisense • 5 exits; total value $3B • Geoff Levy Chair of Advisory Committee • Extensive experience in law, banking and investing • Non-Executive Chairman of Monash Private Capital, Specialty Fashion Group and Cromwell Property Group • Non-Executive Deputy Chairman of Investec Bank (Australia) Limited • GadiMazorGeneral Partner & CTO • Serial entrepreneur in mobile/wireless • US Senate Advisory Board • RIM entrepreneur of the year 2013 • Ex-8200

26. OurCrowd’s Leadership Team Evelyn Rubin, BizDev Partner JVP, Senior Editor @ SeekingAlpha Zack Miller, Investor Community VP Biz Dev @ SeekingAlpha Robbie Citron, CFO Partner @ Jerusalem Global Ventures Jay Kalish, SVP & General Counsel VP IR @ Allot, CEO Patir Tech Audrey Jacobs, VP BizDev M3 Marketing Danna Mann, Biz. Strategies Partner Biz Dev at JVP David Stark, dealflow Blackstone David Arnovitz, COO Founder of S1 and Secureware

27. Mentor Program Some recently joined mentors Dov Rubin - Co-founder of NDS (sold to Cisco, $5B) - CEO Itamar Medical Mike Berman - President Cardiology @ Boston Scientific - Serial entrepreneur in medical device space Eli Campo - GM Israel @ LivePerson (NASDAQ LPSN) - SVP @ Shopping.com/Ebay Israel Ron Moritz - GM @Microsoft - SVP CTO @Symantec - SVP Chief Security Strategist @CA Warren Adelman - CEO GoDaddy - VP at McAfee - VP at Bigfoot International RaananGewirtzman - CEO Broadlight (sold to Broadcom $200M)

28. 6 Key Investment Criteria • 1. Great team: Successful startups are founded by great people. • We pay special attention to successful serial entrepreneurs. • 4. Traction: Investing in early stage companies, but not just ideas or pre-prototype. • Early product, users, customers, partners & revenues • 2. Market: The startup must address huge market growing like a weed. • No arcane ideas addressing niche markets. • 5. Sponsorship: Investing in startups/building early stage companies is a team sport. • Board, advisors, smart investors • 3. Easy to understand: a simple value proposition. • Easily understood by us AND by “our crowd”. • 6. We seek “deals” and are value-sensitive.

29. Serial Entrepreneurs/Strong Backgrounds Jeff Pulver & Jacob Ner-David VoIP pioneer, founded Vonage, VOX, FWD, investor in Twitter and Foursquare Founded Delta Three ($1.8B NASDAQ), founded Nomadiq Benny Landa & Aviv Ratzman Indigo, major global force in digital printing; HP acquisition ~$800M Dr. Amit Goffer & Larry Jasinski Founded Odin Medical Technologies (acquired by Medtronic) CEO Soteira (acquired by Globus), Cortek (acquired by Alphatec) Bob Rosenschein Founded Answers.com ($127M exit), Accent Software ($400M on NASDAQ)

30. Serial Entrepreneurs/Strong Backgrounds Richard Demb Founded GC Zone, Founded Popcorn Indiana (acquired by Goldman Sachs) EitanBauch & Avi Yehuda Collectively sold startups to Intel, F5, Salesforce.com ZviSchrieber Founded TradeUM ($500M exit), Unicorn (acquired by IBM), Lightec (acquired by GE) Benny Rosenbaum Co-Founder Magic Software (Nasdaq: MGIC) Isaac Bentwich Founded Rosetta Genomics (Nasdaq: ROSG), Pegaus Medical (acquired by McKesson)

31. Not just capital – we’re creating opportunities “I am excited about the value that OurCrowd brings to early stage investors who invest in startup companies. Not only did we raise our seed round on OurCrowd in a week, but we had people from all over the world invest in Zula thanks to this platform” Jeff Pulver Co-Founder, Zula

32. Co-investing with leading angel investors Mort Meyerson Dell EDS Tzachi Sultan Clal Underwriting Gideon Ben Zvi Briefcam Rami Lipman Microsoft Israel Gigi Levy 888 Amdocs Ajay Shah SilverlakeSumeru Shah Capital Partners Benny Landa Indigo Yigal Jacoby Allot Communications Moshe Lichtman Microsoft

33. Announcing Strategic Co-Investment Agreement with General Electric Ventures • GE will co-invest with OurCrowd in select early stage companies in the areas of energy, healthcare, software and advanced manufacturing • Investing on the same terms as our members/investors. • First time major corporation has made such a commitment to an equity crowdfunding platform • Huge validation for OurCrowd. Sue Siegel, GE Ventures CEO :“OurCrowdhas created a unique platform for dynamic early stage origination and funding. They offer a quality investment environment and the partnership will give GE increased access to early innovation.”

34. Press Coverage “The platform has been an enormous success…the ultimate win-win-win situation, brought to you by an new and improved Israel – innovative& confident.” Haaretz “The 5 Most Important New Companies You Need to Know” Forbes Online “An Israeli company trying to change the way startups are funded”CNN Business 360 “Medved'slatest mission is to blow up the exclusivity around tech fundraising” Bloomberg BusinessWeek “Crowdfunding for real investors” thestreet.com "The most interesting investment of the week goes to OurCrowd”Wall Street Journal

35. Press Coverage in 2013 South African Business TV

36. Press Coverage in 2014

37. Summary • Meeting a demand for a better online way to invest in startups • Platform works—Raised record sums ($50M+) for 40 companies online • Industry-leading performance to date – worldwide leadership • Strong Israeli base, global investor reach into 60 countries, 30 active countries • Over a third of our recent deals originate from outside Israel • Recruited industry-leading team • Strong and impressive initial portfolio • 16 companies have completed additional funding rounds after initial funding • Have provided real value-add for our startups • Achieving strong traction in a gigantic market