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Navigating Corporate Social Privacy in the Age of Technology

Explore the challenges of legislation, regulation, and ethics in safeguarding privacy amidst rapid technological advancements. Learn about privacy governance, risk management, compliance, and ethical assessments. Understand the evolving digital ethics landscape and the impact on consumer trust.

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Navigating Corporate Social Privacy in the Age of Technology

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  1. GRC 2.0: Corporate Social Privacy (CSP) VALERIE LYONS COO, BH CONSULTING, DCU BUSINESS SCHOOL (IRC Awardee PhD Scholar)

  2. Legislation responds after the breach occurs, the damage is done.

  3. 2. Legislation unsuitable where right and wrong are blurred?

  4. 3. Regulation is struggling to keep pace with technology

  5. 4. How to regulate scenarios/risks we cannot yet conceive ?

  6. 2002 1982 2004

  7. Science Fiction Becomes Science Fact! • AI-based Criminal Prediction Systems: Algorithms proved racially biased. • Covert Monitoring: Social media covertly grooming voters • Self Driving Cars: Human decisions one life over another • Pervasive (Government) surveillance “fear….undermine the very freedoms government is to protect • DNA phenotyping (molecular photofitting)

  8. Disruptors enabling these : • AI, Big Data Analytics and the Internet of Things • The fourth industrial revolution: all things physical, technical and genomic • Humanity

  9. 2017’s top US patent categories: AI, Machine Learning: Cloud: Big Data Analytics

  10. IBM’s Visual Recognition Service

  11. Emotion-Detecting Artificial Intelligence Customer Service Bots & IBM Watson (Facial Coding)

  12. Emotion-Detecting Artificial Intelligence • IBMs Tone Analyzer : can pick seven different types of tone, facial tone recognition model is in beta.

  13. Emotion-detecting Artificial Intelligence KFC & Baidu Customer Order System

  14. GRC: Privacy Governance Privacy Risk Management Privacy Compliance Systems: Hardware Software People PLAYING ACCORDING TO THE RULES, NOT PLAYING TO WIN THE GAME!

  15. ETHICS & TRUST

  16. Digital Ethics Committee (2015) – EDPS Ethics Initiative 

  17. 2018, World Economic Forum in Davos, Switzerland

  18. 2018, the EDPS launched a public consultation on digital ethics.

  19. 40th International Conference of DP Commissioners 2018 Debating Ethics: Dignity & Respect in Data Driven Life.

  20. Gartner Top Ten Trends for 2019: PRIVACY AND DIGITAL ETHICS

  21. PRIVACY BREACHES 83% CMI Consumer Trust Survey (Retail Sector) 2018

  22. UNETHICAL PRACTICES 83% CMI Consumer Trust Survey (Retail Sector) 2018

  23. BREACHED GOV REGS 82 % CMI Consumer Trust Survey (Retail Sector) 2018

  24. “The main actors in the online environment have the power to monitor, predict and influence individuals and private lives”. Buttarelli, 2016

  25. “The balance of power between individuals and big business is tipped in favour of internet giants. To hold fast to our values requires more energy and commitment today than it did before the onset of the digital age” (Buttarelli, 2016)

  26. In 2016, the UK Information Commissioner’s Office found that only one in every five members of the UK public had “trust and confidence” in how organisations store their personal information. In the same year, research from Experian-DataIQ showed that nearly half of European consumers prefer not to share data unless they absolutely have to, and only a third are happy to share when they are given a reason why Socally responsible conduct Columbia Business School recently found that 75% of consumers are willing to share this intangible asset if they trust the brand, and more are willing to do so in exchange for offers or data-enabled benefits, such as reward points and personalized recommendations. Technological advances are currently outpacing the rate of legal and cultural constructs, causing significant consumer confusion, even fear, when it comes to digital trust (Edelmann, 2017). Several studies have found a significant relationship between data protection/privacy and consumer engagement, with trust as mediator to the relationship.

  27. Google’s 7 Ethical Principles for AI Be socially beneficial.  Avoid creating or reinforcing unfair bias. Be built and tested for safety. Be accountable to people. Incorporate PbD principles. Uphold high standards of scientific excellence. Be made available for uses that accord with these principles. ‘We will never use….…’ Technologies that : likely to cause harm, injury: weapons : violating internationally accepted norms : or human rights. (SundarPichai, 2018 https://www.blog.google/technology/ai/ai-principles/)

  28. GRC 2.0: Privacy Governance Privacy Risk Management Privacy Compliance Ethical Privacy Assessments Trust Assessments Systems: Hardware Software Moralware People

  29. Gartner defines digital ethics as “the systems of values and moral principles for the conduct of electronic interactions”

  30. Doing the right thing? Brand? Maximise value or share value Ethical considerations, creating value prop out of ethics Focus risk (to self and others) on not harming self. Avoid Getting Caught. Lowest, externally driven, focus to avoid issues. No rule means its ok.

  31. Dilemmas debated by The EU Ethics Advisory Group (EAG) 2016 : “How ethics can contribute to a data protection regime confronted by a digital world” • Is compliance with data protection law supporting data protection or privacy, only about avoiding harm or fault? • Does compliance offer protection to those the law is designed to protect or does it simply mitigate risks for organisations?

  32. Summarizing their debates, with regard to ethics: • DPIAs don’t address social impact, only direct DS risk. • Ethical & social perspectives, perhaps limited by the individual dimension of fundamental rights & freedoms, allow the broader perspective of collective data protection to be addressed. • Incorporating Human Rights, Ethical and Social Impact Assessment (HRESIA) in DPIAs can address the collective dimension of data protection - open to the contribution of the different stakeholders.

  33. “…any discussion on privacy must be grounded in the broader topic of digital ethics and the trust of consumers, constituents and employees.” Gartner, 2018

  34. Trust

  35. “Companies that misuse personal data will lose the trust of their customers…..organizations that gain and maintain the trust of their customers will thrive. By 2020, we expect that companies that are digitally trustworthy will generate 20% more online profit than those that aren’t.” Gartner 2018

  36. “Companies that misuse personal data will lose the trust of their customers…..organizations that gain and maintain the trust of their customers will thrive. By 2020, we expect that companies that are digitally trustworthy will generate 20% more online profit than those that aren’t.” Gartner 2018

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