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Lead Generation and Marketing Plan

Lead Generation for small business

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Lead Generation and Marketing Plan

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  1. 2011 EDITION SOCIAL MEDIA & PR PLANS NOW INCLUDED IN PLATINUM VERSION The Lead Generation MBA

  2. You don’t suppose you ever… • Struggle to generate new leads? • Get traffic, but not conversions online? • Feel Stressed about a lack of pipeline? • Get given poor quality referrals? • Feel overwhelmed by all things “online”? • Get frustrated losing out to competitors? • Feel under pressure to win new clients?

  3. More importantly… Do you know where your next 5, 50 or 500 leads are coming from?

  4. More importantly… Do you know where your next 5, 50 or 500 leads are coming from? (We do, and so should you!)

  5. Feedback “I just wanted to drop you a line to say thank you for your course. I was able to give the course to my daughter to work through.  I am particularly relieved to know that having followed the instructions given, My blog read stats went from 0 to over 500 visits a week in just three weeks!. You are very welcome to use this email as a true, unsolicited and genuine endorsement of your services.” Tony Simms www.roque.co.uk Management Consultant

  6. Do you know… ONE How many leads you need to give you the offline revenue you want? TWO How much traffic you need to your website to generate the onlinerevenue you want? THREE Do you know what your current cost per lead is or the Life Time Value of one of your customers?

  7. Consider this… Would you pay a marketing manager £30,000 a year or a marketing consultant, £1000 a week… …when you could learn what they should know for less than £1 a day?

  8. Welcome. You’re probably happy with the amount of leads, enquiries, prospects, sales & referrals that you’re generating for your products and services…. …But If you’re not, then you might want to view this presentation in its entirety, and then get in touch (before your competitors do).

  9. Welcome. My Name is Fraser Hay… …and in working for myself (and others over the last 23 years, I’ve had to generate leads for all sorts of products, services and solutions… …I’ve helped businesses in over 300 different industries, in over 31 countries.

  10. Welcome. I’ve generated leads using a number of different online and offline methods which I share with you in my 18 session home study course… …Every strategy, tactic and technique has been learned the hard way (and documented) so that you don’t have to repeat the very same mistakes I made in the early days of testing them…

  11. I’ve tested many different approaches over the years… • I’ve got over 200videos on Youtube • Over 5000 contacts on 1 social network • (and over 400 testimonials) • 1 of my books is still listed on Amazon • My Mail order business won the Royal • Bank of Scotland Business of the year • I identified over £9m in opportunity • cost for delegates at a speaking event • Generated over 8000 enquiries from one • very specific, low cost campaign

  12. I’ve tested many different approaches over the years… “Fraser Hay is one of the UK’s leading experts on Business Development” www.expertsonline.tv

  13. Feedback “Who needs the Lead Generation MBA? Anyone who needs to attract new customers or develop existing customers, find new markets, different approaches, position or reposition their products, create opportunities, increase their value, their company value or their brand value. “ Eric Hearn, Atlas Printing Group Textile Printer

  14. What You Will learn… Session 01 • All 4 stages of the Marketing Evolutionary Process and what stage you are at • The marketing activities that are consuming your time & what they’re really costing you • How much revenue and opportunity you are losing out on, and more importantly – why. • A whole new level to you and your understanding of how marketing & lead generation really works Marketing Evolutionary Process

  15. What You Will learn… Session 02 • 12questions you need to answer to create an original and powerful USP (unique selling point) • 14 Items you can use as an ethical bribe to persuade prospects to sign up to your list • 8Ways to ensure your emails get opened, read and acted upon • 49 Ways to increase the response to your next email campaign Email Marketing

  16. What You Will learn… Session 03 • All 12parts of QUILL, the powerful, proven • and highly effective copywriting system • 9713Power Words & Phrases that get • results with your copywriting and marketing • Your very own sales letter template you • can use over and over again. • How to increase response using • BONUSES and ethical bribes. Copywriting

  17. Feedback “I’ve been involved with business systems, processes and managing people for over 20 years. What you have done here is simplify and demystify the whole subject of marketing and lead generation to create a systemised approach that anyone can follow, and I mean…ANYONE.” Laurinda Seabra www.empowerment-gateway.com HR & Development Coach

  18. What You Will learn… Session 04 • The 5 “Tells” that help you win at telephone selling • The 10 words and phrases that turn prospects off and can lose you the sale • How to craft a 30 second commercial that qualifies (or disqualifies) 100% of the people you call • The 10 Biggest teleconference excuses people make and how to overcome them Telemarketing & Teleconferencing

  19. What You Will learn… Session 05 • The 7 Clearly defined steps to seminar selling • The 10 telephone tips for getting bums on seats at your seminars • How to create up to 9 additional revenue streams from every workshop/seminar you run • 7 powerful online resources and a proven 30 day marketing timetable that gets results. Seminar Selling

  20. What You Will learn… Session 06 • The 10 Commandments of online forum and social networking sites • The 10 FREE resources you can use to set up your own online community • The 7 Reasons why your online profile may not be generating the leads you want • 75 Ways to use twitter in your marketing activities • 2 very powerful tools you can use to create traffic & back links to your site in minutes! Forum marketing Social networking

  21. Feedback “Just one of the hundreds of techniques contained in this program netted our biggest deal of the year - a large contract with a global investment bank. We got a 24x return on the investment with that one sale and I think that speaks volumes for how much I value the Lead Generation MBA” Dylan Jones http://informationqualitysolutions.co.uk/ IT Consultant

  22. What You Will learn… Session 07 • 13 online tools you can use to discover the “buzz” in your niche, sector or industry • 10 online tools to identify the latest trends and niche opportunities in your niche, sector or industry • The 8Key criteria you need to use to find JV partners who can recommend you to their list • 10 powerful tools you can use to find out everything you need and want to know about your competitors Market & Marketing Research

  23. What You Will learn… Session 08 • 14 essential preparation tips for promoting your ezine to ezine directories • The top 20 ezine directories that can bring you subscribers, signups and advertisers. • 31 online resources that will publish your articles and generate signups to your ezine. • The 6 steps to successful ezine advertising. Ezine Marketing

  24. What You Will learn… Session 09 • 4 different ways you can compensate people to sell your products/services on a results only basis • 6different technical solutions for facilitating ecommerce and transactions on your website • 20 online resources that you can use to find, locate and recruit people to sell your services • 20 things you must consider if you’re setting up your own affiliate network • 10 different ways to accept payment online Affiliate Marketing

  25. Feedback We tried just one tactic that’s included in session 10, and we had 3 sack loads Of enquiries – 3 sack loads. I kid you not. Yes it took some planning, yes we had to roll up our sleeves and get stuck in , but the pay back was enormous – nearly 4000 people responded to that one offer. Incredible. Angus Jones, Turbeck Mail Order Company

  26. What You Will learn… Session 10 • 101 low cost and no cost ways to generate leads, enquiries, prospects, sales and referrals • Powerful, proven offline tactics that you’ve simply overlooked that generate results – fast • One simple, little used technique that generated over 8000 responses from interested parties in less than 5 days • 99 places in your community where you can display your leaflets, flyers, and postcards Low Cost & No Cost Tactics

  27. What You Will learn… Session 11 • A 123 year old Secret that you must read if you are to succeed in advertising today • Why advertisers lose up to 66% of their response and how to avoid doing the same • How to save up to 90% of your advertising costs • The case study and forensic analysis of an online ad that generated £10,000 in sales Advertising

  28. What You Will learn… Session 12 • How to get spidered by Google within 24 hrs • How to generate links from 42 of the most popular social bookmarking sites - instantly • How to raise awareness, gain exposure and position yourself as an expert online. • Discover no cost tactics for generating traffic and back links to your website/blog • A powerful, little known piece of software • that can manage all of your Search Engine Optimisation. Online Marketing

  29. Feedback “I’m using your referral technique, adopted to each customer with considerable success... …my appointments and referrals are now coming in at a 200% increase. Remarkable.” Tim Chappell Independent Financial Adviser

  30. What You Will learn… Session 13 • The #1 Referral Marketing technique for generating referrals from every hand you shake • The 10excuses why people hate asking for referrals, and how to overcome them • How to generate 200 suspects, 30 hot prospects and referrals in 57 minutes or less • 3Powerful sources of referrals that could generate thousands in sales if you use technique #1 above Referral Marketing

  31. What You Will learn… Session 14 • A simple & powerful 4 step process to close prospects, and win orders – fast • How to craft an elevator pitch that gets results • How to qualify people in advance of speaking to them • The 1 of 4 different personality styles your prospects will belong to, and how to sell to them • The7 reasons why people might not buy from you & how to prevent them from happening SALES: STEP ONE

  32. What You Will learn… Session 15 • The 4 types of respondents that will respond to your ads and promotional activities • How to apply NLP techniques to increase response and conversions • The 4 simple reasons why service providers struggle to sell their time, services & solutions • 3Concepts of time that can prohibit, prevent and restrict your success in sales and selling SALES: STEP TWO

  33. Feedback “What can I say about the Lead Generation MBA? From the very first session, it hits you like being hit in the face with a sledge hammer. Boy, does it wake you up! There’s no point in just reading it – I watched the videos and wrote my marketing plan in just over an hour. It is excellent. Just do it.” Allan Simpson, hotelspehere.co.uk Tourism Consultant

  34. What You Will learn… Session 16 • 6steps to establishing rapport with anyone • A proven formula for overcoming objections • The 4 Steps on how to close the sale • How you could be losing 66% of your • prospects every day and not realising it • 10 proven, effective ways to close the sale • 10 reasons why prospects may choose not • to do business with you SALES: STEP THREE

  35. What You Will learn… Session 17 • 6Effective ways to follow up prospects after your sales appointment • How to increase sales conversions by up to 200% on your next appointment or phone call • 8 Ways to receive payment for your time, products, services or solutions • The 1 word that can often turn a rejection into a confirmed order SALES: STEP FOUR

  36. What You Will learn… Session 18 • How to write a Marketing Plan in 90 Minutes • Calculate how many leads you need to give you the revenue you want • Calculate The Life Time Value of a Customer • How much you should be charging and how to set your pricing correctly • How to set a marketing budget, and how to get the buy in, commitment or Investment you need or want. 90 MINUTE MARKETING PLAN

  37. GET OVER £250.00 WORTH OF BONUSES BONUS 01 • The most powerful, persuasive & effective words you can use in your marketing. Use them in your….. • Sales Letters • Emails • Web Page • Presentations • Posters, Leaflets, Flyers & Postcards • Advertising • and much, much more… 9713 WORDS & PHRASES

  38. BONUS 02 GET OVER £250.00 WORTH OF BONUSES BONUS • 10 Volumes of Past Papers • Over 468 little known, proven strategies • List Building Strategies • Lead Generation Strategies • Marketing Strategies • Sales Strategies • and much, much more… PAST PAPER LIBRARY

  39. GET OVER £250.00 WORTH OF BONUSES BONUS 03 • Calculate how much traffic you need to • give you the online revenue you want • How to calculate your Marketing ROI • How to create a B2B/B2C Prospect Profile • Over 30 market research resources • How to leverage online tactics to get results • Over 25 Key Performance Indicators to • monitor, count, and keep your eye on 90 Minute Marketing Plan Software

  40. GET OVER £250.00 WORTH OF BONUSES BONUS 04 • Why I was prepared to give away £47,000 • of revenue • Why the majority of your competitors have a • poverty consciousness • How you can maintain a prosperity consciousness 365 days a year • The real power of having both a business network and an online social network Quantum Marketing

  41. Feedback “Logical, practical, innovative & effective. Stop moaning about your current circumstances and actually do something about it. You have a solution being offered to you on a plate by Fraser right now – GRAB IT. I was in exactly the same place that you probably are with your marketing today. I’m very glad I recognised it and took advantage of his offer and signed up. You will be too.” Elsabe Smit, elsabesmit.com UK’s leading Intuition Coach

  42. …oh and it gets better, for if you UPGRADE… Upgrade to our Platinum version and receive a copy of our FULL PR PLAN. • 30+ hooks /angles for getting publicity • 10 “Must Have”s for your media kit • 25 Ways to measure your PR activity • A complete event management plan • 7 Powerful Template PR Documents • Over 15 reasons why your public • will want to get in touch with you. How to make you or your business – famous!

  43. …oh and it gets better, for if you UPGRADE… Upgrade to our Platinum version and receive a copy of our personalised social media marketing plan. • 300 hints, tips & resources • How to find JV partners fast • How to generate back links • and targeted traffic every day • Get 100% trackability of • every online promotion you do • Complete roadmap provided NEW UPDATES for Social Media Plan

  44. …oh and it gets better, for if you UPGRADE… Upgrade to our Platinum version and receive a copy of our prospect tracking and automated follow-up system. • Create & Manage campaigns • Unlimited autoresponder • Multi language support • Advanced tracking & reports • Automatic bounced emails • Pre-written follow-up emails • No monthly fees whatsoever Never lose another sales Opportunity Again – ever!

  45. And in case you’re wondering… Every session comes complete with its own Progress Evaluation System integrated in to it… You can even decide on the Key Performance Indicators that you want to count, monitor and measure… …So that you can prove to yourself that you are making progress, and know what you should be doing next.

  46. In case you’re wondering… …and yes, the techniques, concepts, strategies, tactics and ideas do work, when you apply them. Do you want to choose to continue feeling stressed, concerned or under pressure from experiencing “feast or famine” or a distinct lack of sales? It’s your business. You’re in control. You make the decisions. (Not me.)

  47. In case you’re wondering… …and yes, the techniques, concepts, strategies, tactics and ideas do work, when you apply them. Do you want to choose to continue feeling stressed, concerned or under pressure from experiencing “feast or famine” or a distinct lack of sales? It’s your business. You’re in control. You make the decisions. (Not me.)

  48. One Last Thing… How much are 1, 3 or 5 new clients really worth to you? Go on, do the maths NOW. …What if, armed with new skills, knowledge and resources; you could generate 5, 10 or 20 new clients… …How much would that be worth?

  49. One Last Thing… How much are 1, 3 or 5 new clients really worth to you? Go on, do the maths NOW. …and what if; armed with new skills, knowledge and resources; you could generate 5, 10 or 20 new clients…

  50. One Last Thing… How much are 1, 3 or 5 new clients reallyworth to you? Go on, do the maths NOW. …and what if; armed with new skills, knowledge and resources; you could generate 5, 10 or 20 new clients… …How much would thatbe worth?

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