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Agenda

Global Communications Broadband Backhaul Broadband Delivery Device Management and Security Quad Play Services. Agenda. Introductions A Holistic View of Globals’ Hybrid Technology Architecture IBM’s Smarter Analytics and Big Data Bringing it all together Questions.

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Agenda

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  1. Global CommunicationsBroadband BackhaulBroadband DeliveryDevice Management and SecurityQuad Play Services Global Communications Disaster Response Proposal

  2. Agenda • Introductions • A Holistic View of Globals’ Hybrid Technology Architecture • IBM’s Smarter Analytics and Big Data • Bringing it all together • Questions Global Communications Confidentiall

  3. A Holistic View of Globals’ Hybrid Technology Architecture Global Communications Disaster Response Proposal

  4. Globals’ Hybrid Technology Architecture • Backhaul at 10Gbps per link (Aoptix) • Security across digital and legacy analog infrastructure (SECOS) • Digital Asset Management & Delivery (Miracle Media) • Content Monetization (VAST / VPAID) • Consumer Services • Broadband Service Provider • Voice (Wired / Wireless) • IPTV Global Communications Confidential

  5. Backhaul at 10Gbps per link (Aoptix) Backhaul growth of 20,000% over the past five years • Our base technology for secure, reliable, ultra-high capacity MESH networks designed for on-the-move, over the horizon transmitting and receiving of high bandwidth data on any platform—manned and unmanned, air-to-air and air-to-ground. Global Communications Confidential

  6. Four proprietary technologies of AOptix Intellimax • Leveraging curvature adaptive optics to automate correction for atmospheric sciAntillation. • Advanced Wavelength Diversity (AWD) which enables simultaneous delivery of redundant data over free space optics (FSO) and millimeter wave radio (MMW).   • Active Beam Steering (ABS), allows for real time automated steering of AOptix Intellimax optical and RF beams. This technology enables real time link alignment and compensates for plus or minus 3 degrees of tower twist and sway caused by conditions such as heavy wind, sun, and ice and snow build up. • The fourth technology, Point Acquire and Track  (PAT), automates link alignment within minutes. Global Communications Confidential

  7. SECOS offers machine level API integration SECOS – Functional Understanding • Simple and secure device management whether digital or analog • Centralized graphical administrative console • Manage all devices from building security to video surveillance

  8. Designed to be integrated into any broadcaster or content aggregators' existing ecosystem through an open service layer. • Built on IBM’s J2EE Service Architecture with an open framework enabling IPTV services to be offered across all end-user platforms Digital Asset Management & Delivery (Miracle Media)

  9. Content Monetization Models Global Communications Disaster Response Proposal

  10. Content Monetization (VAST / VPAID) • Ingest content from any provider into your IPTV network • Utilize SECOS to manage all your exposed services to ensure consumer satisfaction • The VAST / VPAID model provides enriched monetization of consumer services • Integrate Miracle Media IPTV into your existing infrastructure

  11. Advertising Growth - From 2005 to 2006 Internet 26.8% Positive Being updated by Terrence 6.0% 5.2% 0.2% Local Newspaper 3.7% Outdoor 2.0% Network TV Total Media Radio 0% -0.3% B2B Mags -0.6% Spot TV Negative Source: eMarketer; TNS; Nielsen Monitor-Plus, 2006 Global Communications Disaster Response Proposal

  12. US Online Ad. Spending (in $B) Being updated by Terrence Source: eMarketer, September, 2006 Global Communications Disaster Response Proposal

  13. Advertising Vs. Content Spend • Online advertising revenue is projected to outpace content fees 4 to 1 Being updated by Terrence Revenue ($M) Source: eMarketer, September 2006 Global Communications Disaster Response Proposal

  14. Interactivity Hyper-Local Targeting Minimize waste Accountability and measurability Advertising Research Foundation: 73% of advertising leaders think digital delivers higher ROI than traditional media Millward Brown: 61% of marketers say online does a better job a providing measurable ROI than does television, magazines or radio Flexibility Brand-building Direct response Real time optimization Key Online Advantages Being updated by Terrence Global Communications Disaster Response Proposal

  15. Web Ad Pricing Being updated by Terrence Most web ads are priced on a “Cost Per……”: • CPM (Sometimes expressed as CPV) – Favored by Media Sellers as easiest to monetize • Cost Per 1,000 impressions delivered • Cost Per View • Typically, the intended landing page of an advertiser is displayed instead of a traditional ad placement within a site • CPC • Cost Per Click – see Google for history of effectiveness! • CPC deals are purchased against a set number of clicks • CPA – favored by Media Buyers as easiest to fix cost • Cost Per Action – the seller of advertising only gets paid on media that ran to drive a particular action (a sale, a newsletter sign-up, etc.) • CPA deals are unknown in delivery since publishers need to generate substantially more inventory than CPM or CPC deals • Media will estimate action generated from CPA deals using an estimated click and conversion rate Global Communications Disaster Response Proposal

  16. Top UGC Sites Monthly Unique Visitors 245MM 190MM 500MM None of these companies existed 8 years ago! Monthly Page Views 20BN 28BN 527BN Expected to exceed Google in 2012 Being updated by Terrence Average Page View By Visitor 82 147 1055 Global Communications Disaster Response Proposal

  17. Sell What People Buy Top advertising categories include, travel, automotive, health, sports Categories have a finite amount of inventory available to sell Sellers command premium rates Sellers Priorities • Follow The Money (Users) (April 2011 statistics) Being updated by Terrence Global Communications Disaster Response Proposal

  18. Consumer Services- Quad Play / Commercial Upsell Global Communications Disaster Response Proposal

  19. Consumer Services Online Gaming Video on Demand HDTV Global Communications Disaster Response Proposal

  20. Consumer Services • Global Communication redefines ISP Broadband capabilites and reach with its Aggregator products • Enabling rapid broadband deployment of video, voice and data services. • Using proprietary technology, Global Communication enhances video signal transmission, while maintaining voice and data quality. Global Communications Disaster Response Proposal

  21. Consumer Services Wireless & Wired Last Mile Network • Today the voice and data service industry involves three major delivery mechanisms, satellite, cable and telephone companies. • Service is generally targeted at non-rural, high density locations resulting in many customers being left behind. • The introduction of new IP based services require a higher bandwidth causing backhaul bottlenecks for data provider companies. • Distance and bandwidth limitations inherent to DSL reduce the user experience for consumer services that consume higher bandwidth

  22. Value Added Service Content & Application Brokerage Service Exposure Service Management Global Communications Disaster Response Proposal

  23. IBM’s Smarter Analytics and Big Data Global Communications Disaster Response Proposal

  24. IBM’s Smarter Analytics IBM is in an Analytics Category of 1 Global Communications Confidential

  25. IBM’s Smarter Analytics Investing to enable our clients success Global Communications Confidential

  26. IBM’s Smarter Analytics Big Data is a THE Hot Topic Because Technology Makes it Possible to Analyze ALL Available Data Global Communications Confidential

  27. IBM’s Smarter Analytics Big Data – Advanced Analytic Platform Capabilities Global Communications Confidential

  28. IBM’s Smarter Analytics Why should we be interested in Big Data? Global Communications Confidential

  29. IBM’s Smarter Analytics IBM sees new era analytics supporting multiple value creations areas across the enterprise Global Communications Confidential

  30. IBM’s Smarter Analytics Key Value Points Being Addressed • How to create a sustainable competitive advantage VS • Improving customer experience/relevance and campaign effectiveness Global Communications Confidential

  31. IBM’s Smarer Analytics Triggers: the Building Blocks of Event/Contextual Marketing Monetisation Engine BIG DATA PROCESSING EVENTS / PATTERNS BUSINESS DECISION / ACTION INTERACTION & FULFILMENT END POINTS Real Time Events Offer Execution Offers Data Offer Response CDRs, Probe xDRs, Location, etc… SMSC, IN, LMS, CRM, etc… Streams Unica CIFM Global Communications Confidential

  32. Session Data and Requests Call Center IBM’s Smarter Analytics Stores TriggeredEmail Website Real-time Best Offers and Data X-sell Up-sell Info Enhancing Interact Contextual Capability with Streams Subscriber Profile Session Attributes Subscriber State Queries Information Services Customers Offer Lists Near-RTSubscriber State USSD SMS CIFM Big Data Analytics Event Triggers MMS • Near-Real Time Subscriber State Updates • Balance • Last Top Up • Usage • QoE • Location • Etc… Inbound / Outbound Channels RTAP Big Data Global Communications Confidential

  33. Bringing it all together Global Communications Disaster Response Proposal

  34. Global and Rigstar • Global offers a full range of technologies including: Backhaul; Last Mile Comms; IPTV; Big Data Analytics; Cross platform monetization; Security and Monitoring • Rigstar offers a full range of technologies including: Data center; Wireless Internet; Comms Towers; Cell Boosters; Wireless Comms; Video Analytics; and Last Mile Comms Together a powerhouse of products and services Global Communications Confidential

  35. Projects for the partnership • The City of Calgary  • Suncor/Kentz Engineering are developing and looking for design work with this billion dollar project.   • Bonavista Energy is looking for a complete network overhaul as a private network. • The County of Parkland is the first county to integrate Allan Bly's tower as a infrastructure model and to expand the smart city concept to the Intelligent County.   • Allan Bly heads this up as an independent consultant looking for and suggesting the best deals/way forward for the county's. • Allan is contracted by Rigstar for 4 days a month consulting.  Rigstar is bidding on upcoming tower management/building/ etc. • There is a town hall meeting for the next county (Saddle Hills) where the constituents have input. Global Communications Confidential

  36. Potential Projects for the partnership • The Alberta Supernet, with the sophisticated NOC and infrastructure and monitoring system that Global and IBM have and the desire for Bell to have someone other than Axia manage this network.   • TransCanada Pipeline - building five new pipelines that communication infrastructure is listed as part of the requirements, monitoring of the remote sites and communication infrastructure are other areas to propose. • Precision Drilling/Ensign Drilling - The integration of an overall network and communication system is high on the agenda for these two companies. • Ditto for Ensign. • Encana • Husky - Massive company with Assets all over Western Canada. Global Communications Confidential

  37. Questions Global Communications Disaster Response Proposal

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