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Framework for Regional Cooperation

3 rd Interagency Meeting on Strategic Communication for Avian/Pandemic Influenza Bryna Brennan Special Advisor, Social and Media Communication Pan American Health Organization/WHO 28 February 2008. Framework for Regional Cooperation. 2006 Agreement to work together (PAHO meeting)

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Framework for Regional Cooperation

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  1. 3rd Interagency Meeting on Strategic Communication for Avian/Pandemic InfluenzaBryna BrennanSpecial Advisor, Social and Media CommunicationPan American Health Organization/WHO28 February 2008

  2. Framework for Regional Cooperation • 2006 Agreement to work together (PAHO meeting) • Acknowledgement of agency expertise • Inclusion of other agencies in workshops • Understanding of importance of communication in AI/PI • Acceptance by technical colleagues of importance

  3. Overall Regional Highlights: AI/PI • All the countries trained in risk/outbreak communication • 23 countries have pandemic preparedness comm. plans • Trainers coming from the ranks of the trained • AI/PI Communication plans being tested through simulations •  Inter-ministerial communication groups • Starting to train local level counterparts • Communicators able to be part of rapid deployment teams

  4. Support for Countries • Communication strategy guidelines • Train the trainers materials • Slide set for risk and outbreak communication • Web page for risk communication resources and messages • www.paho.org/english/AD/SMC_Homepage_Eng.htm • Creating networks • Computerized self-assessment tool for plans • On-line discussion with Red-Salud and Communication Initiative

  5. History • Sub-regional workshop in Argentina 2006 • Inter-agency UN group meeting 2006 • Train-the-trainers • Trainers training • Simulations • Tools

  6. Andean Region Workshop, June  – Colombia • Bolivia, Colombia, Ecuador, Peru, Venzuela • Trainers – all trained in various PAHO workshops • Evaluation of communication plans • Computerized tool to do self assessments • Communication simulation • Last in the series of subregional workshops

  7. Some Country Updates • Brazil •             Simulations including communication •             Self-evaluation measuring gaps •             Inter-ministerial web page on AI •             Planning countrywide communicator meeting

  8. Costa Rica • Workshops for journalists • Government seminars on messages and scenarios • Hand-washing campaign at educational centers • Working with the Presidency for a large comm. campaign

  9. Colombia • Formed an inter-agency communication group • National workshops for communicators in 8 cities • 3 simulation workshops on working with the media in Phase 5

  10. Chile • Municipal level training in risk and outbreak communication • Manual for communications flow • Multimedia materials for targeted audiences

  11. Uruguay • Four workshops with comm components • Nacional and local level AI/PI communication plans • Set up situation rooms combining health, agriculture • Working on four educational videos           

  12. Lessons Learned • PAHO communicators working together • Working together to train in the countries • Building capacity • Countries working across ministries • Communication seen as equal to suveillance, etc. • $ drives the agenda, take advantage • Communication in line with technical plans • Whole essence of a strategy • Much better coordination among agencies needed

  13. Next Steps • Simulations in countries with new actors: local level, associations, faith-based community, education…. • Testing and revision of messages • Work on ongoing inter-agency work to prepare, respond, recovery • Continued efforts on networking • Enforce ties to IHR and other outbreaks • Country workshop in Cuba • Figure out how to coordinate work over the next year. • Maintain position of communication and grow

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