Everything You Need to Know About Community Based Marketing

1. Everything You Need to Know About Community Based Marketing

2. What defines a community? Before defining community marketing, it is important to establish a definition of community. Community can be defined as a place where people share like-minded values and interests, and feel a sense of belonging or belonging to something Space for marketers, crucially, refers to an abstract idea of ​​a shared environment, be it online (like a newspaper or forum), or offline (like an office or apartment block). Beyond this definition, there are 3 markers that the researchers say indicate a brand community: • Type Consciousness - an internal understanding that people in a community are linked together, and separate from outsiders • Rituals and Traditions – Specific actions and behaviors that reinforce culture and meaning in a community • sense of obligation to the community - a sense of moral obligation that motivates members of the community to serve each other

3. What does community marketing entail? Community marketing is the connection of a brand to a specific community, using a platform to communicate, exchange values and create mutual meaning. The platform does not have to be digital, and communities do not have to be started from scratch.Brands can choose to work with established groups or create their own. Either way, community-building requires marketers to start conversations, establish opportunities for connection (like events or groups) and create meaningful traditions.

4. Benefits • 1. Better customer experience  • 2. More relevance and loyalty • 3. Word of mouth growth • 4. Brand and customer humanization 

5. Drawbacks • Unique skill set required • Long term approach • High commitment

6. Know More: • https://www.convosight.com/blogs/category/community-marketing/