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GRAPHIC DESIGN

GRAPHIC DESIGN. CH. 10: Living With Art Intro Video. What is the goal of Graphic Design?. Attempts to limit interpretation and to control the meaning of the image and/ or text as much as possible Communicate a message to the viewer through various approaches: Signs and Symbols

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GRAPHIC DESIGN

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  1. GRAPHIC DESIGN CH. 10: Living With Art Intro Video

  2. What is the goal of Graphic Design? • Attempts to limit interpretation and to control the meaning of the image and/ or text as much as possible • Communicate a message to the viewer through various approaches: • Signs and Symbols • Typography and Layout • Word and Image • Motion and Interactivity

  3. Signs and Symbols • Basic shapes used to convey information or embody ideas • Define - through imagery - an organization or product

  4. Typography and Layout Arrangement and appearance of the letters- including fonts, sizes and colors used Albrecht Durer (1525) - paid attention to the thick and thin lines that made up the visual weight of each letter

  5. Word and Image Integrating words creatively throughout the logo design- to a point where one cannot remain without the other

  6. Motion and Interactivity • When words and images work together in film titles, tv program titles, and advertisements. • Interactive settings can be used on websites- for example Graffiti Archaeology by Cassidy Curtis: Cassidy Curtis Artwork Website:

  7. Student ArtworkGoogle Doodle Contest:

  8. Personal Graphic DesignDesign for Film Business:

  9. Design for “Camping Game”

  10. Logo for Irondale Student Clubthumbnail sketch

  11. Final Designs for Student Club

  12. Project for Baseball Bat Business:

  13. Design for Softball League

  14. Graphic Design Final Thoughts...

  15. Graphic Design Classroom Project: • Typography activity- “Design a Letter” • Design a letter at your table using the materials available to you • Consider font, style, size, color, impact • Consider your audience • Consider your use of space- how will this fill your paper, how does that affect the overall design? • Consider how the addition of images could impact or enhance the overall design • Make a word • Work with others in the classroom to make a word that is associated with a term from the Powerpoint (consider project requirements or terms from notes)

  16. STEP 2: LETTER DESIGN • Finish designing your letter! • Make a word • Work with others in the classroom to make a word! (may or may not connect to the PowerPoint) • TIPS: • Consider how the letters can connect- possibly modifying rectangle form (maybe puzzle pieces, circles, squares or other?). • Consider how to create continuity with letters that may have very different styles. • Maybe make a border, background, or color that connects these letters visually. • ATTACH CREATIVELY

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