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PROMOTING TECHNOLOGY TO INDUSTRY

PROMOTING TECHNOLOGY TO INDUSTRY. Technology transfer objectives:. enhance commercial value of invention promote technology to partner / investor identify and secure the « ideal » licensee create a win / win relationship otherwise no deal!. Technology transfer options. Public domain. Co.

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PROMOTING TECHNOLOGY TO INDUSTRY

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  1. PROMOTING TECHNOLOGY TO INDUSTRY

  2. Technology transfer objectives: • enhance commercial value of invention • promote technology to partner / investor • identify and secure the « ideal » licensee • create a win / win relationship otherwise no deal!

  3. Technology transfer options Public domain Co Collaboration / license Co R&D Centre license Products /services NewCo license Co Service contract

  4. Summary of steps • recording the invention • conducting a preliminary assessment • understanding the Laboratory’s and Company’s objectives • identifying potential collaborators / licensees • promoting the technology to industry

  5. Record the invention • complete PSIA « form 1 » to: • establish inventorship • establish ownership • summarize invention

  6. Preliminary assessment of invention Review invention: • assess patentability • assess commercial value • develop selection criteria and establish promotion strategy • Is a SWOT analysis required?

  7. SWOT brainstorming exercise • Strengths, weaknesses, opportunities, threats • A diversified group • Rules of engagement • The exercise • Follow-up • Other option: business school

  8. Laboratory’s technology transfer and licensing objectives • transfer technology to Canadian Company • disseminate certain information to public domain • generate royalty / contract revenue • develop R&D collaboration • protect and control IP • access and share improvements • recognition for inventors / innovators and Lab • generate awards for inventors / innovators • opportunity for staff training • attract new employees

  9. Company’s licensing-in objectives • maintain investor confidence • maintain firm’s competitive edge in global markets • increase sales revenue, market share and profits • maintain high ROI: improve efficiency, reduce costs, address new opportunities • invest in new or improved processess, products, equipment, facilities and people • options: in-house R&D, contract R&D (lever $, unique expertise), licensing-in, acquisition or merger • reduce technical and commercial risk

  10. Identifying potential licensees • complementarity and synergy between firm’s products / services and licensed technology • capacity of firm to exploit technology i.e. management, financial, marketing / sales, technical, manufacturing, support • cognizant of Lab’s tech transfer and licensing objectives • trust, respect and commitment • sources: inventor, industrial data bases, personal network, associations, IRAP

  11. Disseminating the technology to industryvia … • « Lab portal »: disseminate the technology and IP portfolio via Lab’s Web site • « shotgun »: tech brokers, conferences, scientific trade journals, technical publications • « rifle »: identify and target key executive within a company

  12. The Rifle approach … • Cover letter • Business Opportunity Document (BOD) • business opportunity • technology • products / markets • technology transfer possibilities • contact

  13. When a potential licensee expresses interest … • provide additional information, issued patent, samples, etc (public domain) • sign a non-disclosure agreement (NDA), provide additional information and meet • retain trade secrets i.e. « black box » • convey your tech transfer and licensing objectives • request a business proposition

  14. Negotiating the license: Key Success Factors (KSF) • cutting edge technology that creates a business opportunity • top notch « jockey and horse » • transparent and open communication • reasonable and flexible T&Cs • trust, respect and long term commitment • perseverance and luck!

  15. Industrial Research Assistance Program (IRAP)1-877-994-4727http://irap-pari.nrc-cnrc.gc.ca Phone:

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