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Marketing Music & Theatre

Marketing Music & Theatre. Ch. 8.3. Today’s Top Music. Hip hop, took 20 years to become mainstream Between 1997 and 1998, sales of rap increased by 31% over previous years Compared to 9% growth in the music industry alone Today’s hip hop culture has expanded and appeals to all walks of life.

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Marketing Music & Theatre

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  1. Marketing Music & Theatre Ch. 8.3

  2. Today’s Top Music • Hip hop, took 20 years to become mainstream • Between 1997 and 1998, sales of rap increased by 31% over previous years • Compared to 9% growth in the music industry alone • Today’s hip hop culture has expanded and appeals to all walks of life

  3. Marketing Rap • Sampling-The inclusion on a cd of excerpts from the music of other artists. • Often used to achieve a desired effect in a piece of music. • Sometimes compared to a trailer in the movies • Master P promoted material from new artists on each of his new CDs

  4. Mainstream Rap • Hollywood to movies, Madison Avenue to advertising • Madison Ave. marketing firms like the revenue-oriented spirit of rap. Helped finance rap’s move to mainstream America. • Hip Hop dancers featured in tv ads • The Gap, Coca Cola etc…

  5. Continued • Scarcastic or political messages were the original focus of rap. • Now entreprenuership and social activism. • Wycleff singing at Presedential honors • Lauren Hill receiving numerous Grammy’s

  6. Promoting Theatre • Broadway has long used traditional promotional strategies like billboards, radio, and TV and up scale magazines • Two more helpful avenues, word of mouth & a class sponsored by Duke • Telling others about a great experience you have had in the past

  7. The Metro Opera in NY is generating its own new customers by teaming with Duke University • Non Fine Arts majors to take a class aimed at gaining awareness by potentially influencial people • Meet in NY and go to Operas, plays, etc…

  8. Distributing Music • Concert bookings and distribution are in a state of change • Prior to 1994 booking a concert involved one of two ways. • Agent, promoter, and the artist’s manager • “Wildcat” tours that cut out the agents • By the mid 90’s Robert Sillerman bought out most of the regional promoters and now controls about 98% of the market

  9. MP3 • Marketing music to customers now competes with quality music copied for free, but often illegalyfrom the internet. • Pirating is done with free software called MP3 • (Mpeg Layer 3) • Many artists are bypassing making records and using the internet to market directly to their fans

  10. http://102jamzorlando.radio.com/events/2011/04/28/usher-omg-tour-with-akon/http://102jamzorlando.radio.com/events/2011/04/28/usher-omg-tour-with-akon/

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