Towards a New Culture Plan: Communication Strategy

1. Towards a New Culture Plan:Communication Strategy Presented by Kelly Dell, Cultural Services, for the City of St. Catharines Planning Subcommittee

2. Communication Strategy Best Practices & Ideas • Online Tools • Surveys • Stakeholder Meetings & Workshops • Interviews • Community Meetings & Forums • Focus Groups • Unique Engagement Strategies • Additional Ideas/Alternatives

3. Municipalities Researched

4. Online Tools • City Website • Facebook • Surveymonkey • Twitter

5. Surveys • On City’s website • By telephone • Local newspapers • Local Magazine • Public Open House • Library • surveymonkey.com • Schools • Chamber of Commerce • Senior centres • Targeted local arts, culture and heritage organizations

6. Stakeholder Meetings & Workshops • Municipal Staff and key stakeholders/community arts and cultural council members of various cultural organizations and businesses directly involved in the development and delivery of cultural services • Identify • Assist • Provide • SWOT • Vision • Key directions • Support • The external ‘reality check’ • Draft plan review Richmond Hill Stakeholder Meeting

7. Interviews • Extensions of Stakeholder Meetings • subjects covering a broad cross section of heritage, performing, literary and visual arts assets • individuals who could provide additional insights on various sectors of the community; • Stakeholders members of arts, culture and heritage organizations

8. Community Meetings & Forums • Facilitated • Overview/presentation of project • SWOT analysis • Discuss current state and possible directions for the future • Discussion of what's right? what's wrong? what's missing? • Interim Reports available • Vision statement and value statements were developed • Specific ideas about arts and heritage programs and initiatives • Gather views on culture’s role • Review draft and provide feedback • Celebrate the launch of the Plan Richmond Hill Community Forum

9. Focus Groups • Extensions of Community Forums • Refine definition • Comment on previous consults • Discuss goals • Devote Sessions to arts, heritage, tourism, visual arts

10. Unique Engagement Ideas • Hinton Retreat • Moncton YouthFest • Oakville discussion paper • Princeton updates • Sunshine, Coast Let’s Talk Culture handout, youth engagement, Cultural Connections, A Regional Cultural Forum • Thunder Bay, Two Day Community Open House and Public Forum • Vancouver, Ads, Creative City website, The Creative City Quiz, Creative City Conversation • Winnipeg, My City’s Still Breathing symposium • Trent Hills YAC • Regina Design Regina: Arts and Culture Topic Sheet • Markam Culture Booth at events • Victoria Facts Sheet & Lecture Event Thunder Bay Community Open House

11. Additional Ideas/Alternatives • Balloon Ride Drawing • News article • Information kits –printed and electronic • Hotlines • Poster competitions • Training volunteer facilitators • A bi-monthly newsletter • Picture it ask it post-it • Postcards • Displays and exhibits • Children’s drawings City of Peterborough Community Forum

12. Thank you