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Ž eljko Š evi ć

Explore the changing landscape of management accounting practices and the impact on teaching strategies. From failures to advancements in ICT and production technologies, to responses to increased competition and challenges with core competencies, learn about the latest trends reshaping the field. Discover academic responses, new research opportunities, and the state-of-the-art in accounting teaching in the context of modern executive incentive structures and obsolete curricula. Dive into the behavioural and constructivist approaches, focusing on the future of teaching methodologies and the importance of integrating theory and practice for preparing future accounting professionals.

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Ž eljko Š evi ć

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  1. Current Research Developments in Management Accounting and the (Possible) Implications for Teaching Željko Šević

  2. Change in Management Accounting • Kaplan and Johnson (1987) Relevance Lost: The Rise and Fall of MA • Failure of MAS to change and develop • Failure to realise the importance of ICT • Primate of Financial Accounting

  3. Global Settings • Globalisation of Markets • Advances in ICT and Production Technologies • Increased competition (price, quality, speed of delivery, customer services)

  4. Micro-Challenges • Core Competencies (Streamlining) • Emphasis on customer and supplier relationship(s) • Downsizing • Outsourcing • Flatter organisational structures • Teamwork

  5. Response to Challenges • Johnson (1992) Relevance Regained: • New Techniques: • Activity Based Costing (ABC) • Activity Based Management (ABM) • Balanced Scorecard (BSC) • Economic Value Added (EVA) • Benchmarking • Strategic Management Accounting • ‘TQM’ • Nationally specific responses

  6. Response to Challenges - Cont’d.(E&Y and IMA, 2003) • Life-cycle Costing/Accounting • Target Costing • Value Chain Analysis • Value-based Management • Multidimensional Costing • Theory of Constraints • Supply Chain Costing

  7. Academic Response • Action-Based Research • Practice Relevant Research • Economics-biased Research • Neo-classical (Principal Agent Theory, Rational Expectations – Modelling) • Institutional (Management Accounting Change, ‘Problematisation’ in MA)

  8. Academic Response –Cont’d. • Corporate Finance/Governance • Overlapping with Financial Management • ‘Complex’ Research Topics • National MA approaches (Kaizen costing, for example)

  9. New Research Opportunities • Accounting and Law • Accounting and Public Policy • Case-study Accounting and non-action Field Work Accounting (‘Applied Accounting Research’) • ‘Robust’ Multidisciplinary Research in Accounting • ‘Applied’ Management Accounting (Public Sector, Hospitality Industry, Heritage, Arts, etc.)

  10. Accounting Teaching: The State-of-the Art • Recent (Financial Accounting ) scandals (Enron, Xerox, Qwest, WorldCom, etc.) • Moral Decline (Crisis of (societal) trust) • Modern Executive Incentive Structures • Too Prescriptive Accounting Rules • Obsolete Curricula (outdated, too narrow, too specialised, missing link with ICT, over-national, rule based, non-exposure to ambiguities, lack of creativity, etc.) • No appreciation for practice and the needs of potential employers

  11. Behavioural Approach:Starting Position • Ex-cathedra teaching • Lecture-based delivery • Examination Coaching (Assessment-driven teaching) • Rule-based memorising • Overspecialisation • Poor appreciation of ICT and innovations

  12. Constructivist Approach: The Future • Problem-based learning • Why things are the way they are? • Emphasising experience • Searching for alternatives • Promoting collaborative efforts • Trying out (new) ideas (Experimenting) • Revising, revisiting theory (‘Continuous Improvement’)

  13. Research & Teaching Interface – Cont’d. • Providing wider social, environmental, historical, cultural, etc. context • Including ethical issues into teaching • Enabling graduates to be an agent of change • Ensuring ‘substance over form’ in accounting teaching • Linking theory and practice, teaching and practice (Accounting-style life-long learning) • Promoting flexible modes of delivery

  14. ‘KSA’ (Knowledge, Skills, Abilities) • Communication abilities • Ability to work in teams • Analytical skills • Solid understanding of accounting • Knowing (and feeling) how does business work *Redefining Competencies*

  15. The End Thank you very much for your kind attention.

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