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Organizing You r Sales List to Grow. October 12 , 2009. Observations. Almost 50% of Transport Graphics Revenue Comes from only 11% of its Client Roster. Observations. Growing Business With-in Your Existing Client Base is 4x More Profitable than Developing New Business.
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Organizing Your Sales List to Grow • October 12, 2009
Observations Almost 50% of Transport Graphics Revenue Comes from only 11% of its Client Roster
Observations Growing Business With-in Your Existing Client Base is 4x More Profitable than Developing New Business. Tony Mikes, CEO - Second Wind Agency Network
Taking Care Of Business • Objectives • Increase Sales Revenues by 50% over 6 months • Implement new sales strategy to sustain double digit growth for the year ahead • Strategy • Insure clients that have shown a pattern of repeat business are being serviced • Tactics • Commit to a deeper investment of idea generation to growing the client business utilizing Transport Graphics products and services • Diversify with-in the departments of those companies to secure new relationships that will stabilize the account from any untimely personnel departures • A Culture shift with-in Transport Graphics • Timeline • TBD
Categories • Ad Agencies • Automotive • Community / Gov • Construction • Education • Health Care • Manufacturing • Motorsports • Religious + Non Profit • Retail • Transport • Travel + Leisure
The Living Document • Reasons to organize your client list • Prioritizing where your money comes from • Helps focus on making more money with less work • Keeping track of your call history • Allows scheduling appointments months in advance • Better maintenance of accounts • Slower work pace • Goal Setting • Production Planning
The Living Document • This Document until a software solution is in place should be how you plan and operate your daily business • It needs daily maintenance to remain relevant • A stepping stone to software integration