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New York City HIV Testing Initiatives Data, Evaluation, and Community Engagement

New York City HIV Testing Initiatives Data, Evaluation, and Community Engagement. Berna Villanueva, MPH Candidate Data and Evaluation Intern Division of Disease Control, Bureau of HIV/AIDS Prevention and Control. History of the HIV/AIDS Epidemic New York City 1981‐2012.

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New York City HIV Testing Initiatives Data, Evaluation, and Community Engagement

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  1. New York City HIV Testing Initiatives Data, Evaluation, and Community Engagement Berna Villanueva, MPH Candidate Data and Evaluation Intern Division of Disease Control, Bureau of HIV/AIDS Prevention and Control

  2. History of the HIV/AIDS EpidemicNew York City 1981‐2012

  3. Bureau of HIV/AIDS Prevention and Control Mission • To prevent new HIV infections and reduce morbidity and mortality among HIV-infected persons.

  4. HIV/AIDS and Health Disparities

  5. Four Prevention Opportunities Image source: http://www.nyas.org/image.axd?id=74a215b1-8284-4cb9-8076-4178d1f3a8af&t=635090701973270000

  6. Approach

  7. NYC HIV Testing Initiatives

  8. DOHMH Contributions Role of Knows Team • Leadership - DOHMH and Community Led initiative • HIV rapid test kits—for uninsured • Technical assistance • Borough-wide social marketing/media • Testing event support • Training on web-based reporting system • HIV billing and reimbursement tutorial • Activity coordination

  9. 5 Basic Indicators • Number of HIV tests conducted • Number of confirmed positive HIV tests • Number positives linked to care • Number confirmed newly diagnosed positives • Number newly diagnosed positives linked to care

  10. Contributions to Project • National HIV Testing Day (NHTD) Evaluation • Data Analysis • Program Planning and Evaluation

  11. Goals: To increase testing and HIV status awareness I. Social Media Marketing Campaign Tumblr Page Advertise on Grindr, Facebook, Twitter and Scruff C. Survey, Bitly, Analytics II. Health Fair Evaluation Public Event Survey Debrief with partners

  12. Campaign Parameters • Objective: Increase awareness of National HIV Testing Day (June 27th) and the available testing programs and locations NYC offers • Demo targeting: MSM & Males A18+ • Geo targeting: New York City (5 boroughs) • Flight Dates: 6/23/14 – 6/28/14 • Social Media Platforms: Tumblr, Facebook, Grindr, Twitter, and Scruff

  13. NHTD Evaluation • 21 testing partner agencies citywide • 34 locations(14 Walgreens/Duane Reade, 1 Health Fair)

  14. Results • Reports from 7 testing partners out of 21 • 166 tests conducted, 1 reactive • 82% of those tested are age 25 and older • 61% of those tested are male • 4% of those tested are MSM

  15. Analytics

  16. Lessons Learned Limitations Strengths Data useful for financial planning of Social Media Marketing and NHTD Event Great way for utilizing Social Media Marketing in advocating public health agenda • Lack of comparison group/baseline data • Data only as good as what is reported – many sources • No direct confirmation of those that “clicked” are the same individuals that got tested

  17. Recommendations • Train/orient the testers on importance of campaign and data being collected • Better understanding of Social Media Marketing measures and standards • Adequate time for event planning and engaging testing partner agencies

  18. NHTD Health Fair Evaluation • National HIV Testing Day (NHTD) Health Fair at Albee Square Mall in Brooklyn • Objective: To increase awareness about HIV and to offer free HIV Testing • 7 Testing Partner agencies

  19. NHTD Health Fair Evaluation Key Points • There were 52 people surveyed • 73% age 25 and older • 61.5% mentioned interest in HIV • 96% found out about the event by walking by, 8% of walk by through outreach • >50% people were attracted to event by DJ/Music, followed by tabling (21%) and availability of free HIV testing/services (5%).

  20. NHTD Health Fair Evaluation Lessons Learned • Favorable to have NHTD health fairs in high traffic areas • Utilize outreach to increase event attendance and HIV testing • Collaboration with partners is essential in community engagement

  21. Data

  22. Program Planning and Evaluation • Formative Evaluation • M&E Plan • Awareness Days • Social Media Plan

  23. DRAFT

  24. Acknowledgements • The Knows Team • HRTP • BHIV • NYC DOHMH • USF

  25. Questions?

  26. References • Cohen MS, Hellmann N, Levy JA, et al. (2008). The spread, treatment, and prevention of HIV-1: evolution of a global pandemic.J Clin Invest.;118(4):1244-54. • HN Media. (2014). National HIV testing day report. [pdf file]. • New York City Department of Health and Mental Hygiene. (2013, December). HIV Surveillance Annual Report, 2012. Retrieved from http://www.nyc.gov/html/doh/downloads/pdf/dires/surveillance-report-dec-2013.pdf

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