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SportVelo

SportVelo. Andrea Smith Kasey Schiedeck John Tseng. # monthly athletes. Coaching Revenue. (Monthly fee/ athlete) x 12. Revenue/athlete. # bike fittings. Fittings Revenue. Revenue/Fitting. Custom Insoles Revenue. # insoles. Revenue/Insole. Camps Clinics Revenue. Revenue.

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SportVelo

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  1. SportVelo Andrea Smith Kasey Schiedeck John Tseng

  2. # monthly athletes Coaching Revenue (Monthly fee/ athlete) x 12 Revenue/athlete # bike fittings Fittings Revenue Revenue/Fitting Custom Insoles Revenue # insoles Revenue/Insole Camps Clinics Revenue Revenue # athletes/camp # camps/clinics Revenue/camp Fee/athlete Registered Dietitian Revenue # athlete Percentage of revenue from dietitian fee Revenue/athlete Massage Therapists Revenue # athlete Percentage of revenue from therapist fee Revenue/athlete Strength Coach Revenue # athlete Percentage of revenue from coach fee Revenue/athlete

  3. Lease Fixed PG&E, phone, cable Insurance Tools Equipment Retul Recertification Janitor Cost and Expense Drivers Salaries Admin Accounting Towel service Coaching software Variable Footbeds for Insoles Building Renovation One-time expenses Trademark

  4. Potential Sources of Increased Value • Convenient • The best, in one location • One service feeds another service • Easy scheduling • Attractive • Promise of increase in cycling performance • The chance to work with well-respected experts • High-level athletes that attract other athletes; community • Other potential revenue streams ready to develop if necessary • Membership for the group classes and the fitness equipment • Participate in corporate wellness programs • Drive to decrease health insurance costs • Talks about weight, nutrition, health

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