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Kooperation der TU Wien mit der TU Bratislava Projektbetreuung:

P3-2005/2006: Konzept. Positionierung von Wien und Bratislava: Potentiale und Visionen des Stadtmarketing und der Kooperation. Positioning of Vienna and Bratislava Potentials and Visions of City Marketing and Cooperation. Kooperation der TU Wien mit der TU Bratislava Projektbetreuung:

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Kooperation der TU Wien mit der TU Bratislava Projektbetreuung:

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  1. P3-2005/2006: Konzept Positionierung von Wien und Bratislava:Potentiale und Visionen desStadtmarketing und der Kooperation Positioning of Vienna and BratislavaPotentials and Visions of City Marketing and Cooperation Kooperation der TU Wien mit der TU Bratislava Projektbetreuung: Rudolf Giffinger, Daniela Lunak, Gerlinde Gutheil, Thomas Dillinger Maros Finka, Matej Jasso Projektbeginn: WiSe Oktober 2005, 5stündig Dauer: 1 oder 2 Semester

  2. veränderteEntwicklungsbedingungen Osterweiterung Binnenmarkt verbesserte Mobilitäts- und Kommunikationsbedingungen Städte stehen unter Wettbewerbsdruck neue Positionierung im Stadtgefüge national interregional Problemhintergrund

  3. Metropolregion Wien – Bratislava als politisch-planerische Herausforderung neue Herausforderungen für Wirtschaftsstandort global-regional-lokal entsprechende regional- und stadtentwicklungsplanerische Ansätze notwendig Strategieplanung Marketing/Image Kooperation/Delegation Problemhintergrund

  4. understanding and tasks • there is already a wide spectrum of strategic efforts defined and now on the way of implementation: • Strategic Plan of Vienna 2004; • CENTROPE and CCC, • STEP05 • and others. • Unlike these recent strategic and marketing efforts, the specific cooperative student’s project will realize • a specific evaluation of strengths and weaknesses in the respective home-city • a description of expectations regarding its partner-city • a synthesis of strengths and weaknesses for the twin-city situation • visions of the situation 2020 • elaboration of strategic efforts for positioning and marketing

  5. goals • Conditions of development for the metropolitan agglomeration Vienna-Bratislava • Identification of potentials for both cities • SWOT-analysis for both cities • Synthesis of strengths and weaknesses on the base of a joint evaluation • Development of a co-operative vision for a Twin-City • Identification of potentials and unique characteristics in urban competition on the European level • Description of basic goals of positioning on the European level • scenario of possible developments • risks and chances • Strategic Efforts for Positioning • Definition of new forms of urban governance • Elaboration of strategic projects and involvement of stake holders • Elaboration of a planning game “Vision 2020”

  6. Projektorganisation • Projektbetreuung WiSe 2005/06 • Rudolf Giffinger und Daniela Lunak SRF gemeinsam mit Gerlinde Gutheil IFIP und Thomas Dillinger REGION • in Kooperation mit Maros Finka und Matej Jasso von der TU Bratislava • Projektstädte: Wien und Bratislava • Zusammenarbeit von Studierenden aus beiden Städten • Workshops und wechselweise Arbeitsaufenthalte in beiden Städten • Projektförderung und weitere Kooperationen werden angestrebt

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