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2. Marketing Provides Insight. Locate CustomersUnderstand their needs, wants and desiresCreate products which satisfy those desiresANDCommunicate the information in a way that will resonate with them.. . 3. Marketing Research. Helps us discover what needs and wants exist in the marketplac
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1. Marketing & Consumer Behavior February 15, 2012
2. 2 Marketing Provides Insight Locate Customers Understand their needs, wants and desires Create products which satisfy those desires AND Communicate the information in a way that will resonate with them.