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Online Distance Learning Unit

Online Distance Learning Unit. David Dewhurst, Steve Hillier, Jake Broadhurst. Online distance learning. New activity Meets University’s needs for expansion of PG education, extra income generation, supporting research, competing globally Needs to be viewed as a business opportunity

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Online Distance Learning Unit

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  1. Online Distance Learning Unit David Dewhurst, Steve Hillier, Jake Broadhurst

  2. Online distance learning • New activity • Meets University’s needs for expansion of PG education, extra income generation, supporting research, competing globally • Needs to be viewed as a business opportunity • Need to improve infrastructural support for those developing new programmes and students

  3. Online Distance Learning • 2005 first programme launched - MSc Pain Management • 2006 first graduates from an online programme - LLM Law • Now 10 programmes across the University - 8 in MVM; 2 in HSS

  4. Early Problems • Validation hurdles • Infrastructure and support • Recruitment - lack of focused marketing expertise • Unlocking fee income to support programme development • Strategic planning • Lack of business development expertise

  5. Online Distance Learning Unit • Proposal first suggested in early 2006 • Aim: provide business-level support for online distance learning courses • Discussed with all online programmes • Support from Principal and VP Chapman • Establish ODLU - small staff providing: • Business development expertise • Focused marketing and market research expertise • Learning resources development • Administrative support • Funding from waiver of central topslice • Taken to PSG January 2007

  6. PSG Advice • Generally supportive • Agreed topslice waiver for 2y on new programmes • ODLU located in existing cost centre - CMVM suggested • Programmes could ‘contract in’ to service

  7. CMVM Strategy Group • Proposal to CSG April 2007 • High level support • No new money - reliant on 20% waiver to fund initiative • Established ODLU Management Group • Proposal to recruit Marketing Manager approved

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