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Joomla SEo

Joomla SEo. Joomla + SEO + SH404SEF + SEO Strategy. Agenda. Introduction & Pretext SEO in General SERPS – Getting to the top and understanding why Joomla and SEO / SEF SH404SEF & redSHOP Implementation strategies – Lazyness pays off! Best practises Questions. Short Introduction.

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Joomla SEo

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  1. JoomlaSEo Joomla + SEO + SH404SEF + SEO Strategy

  2. Agenda • Introduction & Pretext • SEO in General • SERPS – Getting to the top and understanding why • Joomla and SEO / SEF • SH404SEF & redSHOP • Implementation strategies – Lazyness pays off! • Best practises • Questions

  3. Short Introduction • Ronni K. G. Christiansen • CEO / System Architecht • My projects: • redWEB.dk • redHOST.dk • iRedHOST.com • redCOMPONENT.com • Joomla SEO Strategy teacher at International Business College, Denmark

  4. SEO Starts at home! • A paradigme change on SEO • Why external SEO can be meaningless • Do your homework • The foundation is the future – of your success!

  5. SEO – The general headlines • What is SEO? • Meaningfullness • Main parameters • Page title • Page heading • SEF URL • Meta description • Content • Internal link structure

  6. Getting to the top of the search engines • Importance of foundation and code • Ability to handle and alter the main parameters • Going outside of the box – Longtail is good • Landingpages – Match the content to the search phrase • Understanding the user (Meaningfullness) • Content structure • Understanding language as a primary parameter

  7. Joomla and SEO / SEF • Joomla does poor SEO (and SEF) (1.5 vs. 1.7) • Duplicate content • Poor code output • Marginalized controls • Options to solve issues • Template overrides • 3rd party SEO/SEF extensions • Our case – SH404sef and why • Control the code output and let do the work for you

  8. Joomla SEO • Is it worth spending resources on SEO? YES

  9. 3rd Party - SH404sef • Why did we utilize SH404sef in redSHOP • Better routing, better options, integrated controls • But who wears the pants?

  10. Control your SEO through tags in the configuration Or directly on the product!

  11. Implementationstrategies • Lazyness pays off! • Go for the most effect with the smallest effort • Work only when needed • Select your fights • Spreadsheetmania • Guerilla approach • Ask your neighbour • Ask your customers • Initial responses

  12. Implementation strategies • Landing pages • Campaign pages • Theme pages • Blog pages • Search as a landingpage (redPRODUCTFINDER) • Externalefforts • Contentplacement • Link placement • Linkfarms (non valuedlongterm)

  13. Best practises • Remember the people! • Understand the demand and segmentation • Meaningfullness – in the long run. Thats the only sustainable strategy. Algorithmes change – meaningfullness doesnt. • Long tail gives better results / be specific it pays off.

  14. Best practises • Keep the best content on one domain • Do syndication, content placement, external linkbuilding etc. but remember content is king and in the long run the right content on your domain is king. • Consider multilingual approaches by cloning and subdomains or different TLDs per language. • Use analytics as a tool for improving your work • Keep expanding the spreadsheet

  15. The end • Questions? • Thank you for listening

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