1 / 8

Maximizing Survey Data Collection Methods and Controls

Chapter 6 delves into structured vs. unstructured data collection methods, benefits, and drawbacks. Learn about disguised vs. undisguised questions, questionnaire administration techniques, and the pros and cons of personal interviews, telephone interviews, mail questionnaires, and Internet-based surveys.

helenegarcia
Download Presentation

Maximizing Survey Data Collection Methods and Controls

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Collecting Primary Data by Communication Chapter 6

  2. Structured v. Unstructured • What is structure? • Fixed-alternative questions • Pros • Cons • Open-ended questions • Pros • Cons

  3. Disguised v. Undisguised • Disguise • Definition • When to disguise? • Ethical considerations • Debriefing

  4. Methods of Administering Questionnaire • Aspects to consider • Sampling control • Information control • Administrative control

  5. Personal Interviews • Where? • Sampling control • Response rates • Information control • Advantages • Errors • Administrative control • Cost

  6. Telephone Interviews • Sampling control • Issues • RDD • Information control • CAI • Length • Administrative

  7. Mail Questionnaire • Sampling control • Response rates • Information control • Length • Sensitive questions • Administrative control • Cost • Time

  8. Internet-based Questionnaires • Sampling control • Email lists • Response rates • Information control • Sequencing • Administrative control • Cost • Time

More Related