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FoCo Food

FoCo Food. Christopher Fasano. Classification. What 5 face-to-face interviews lasting 12-15 minutes Who 3 females, ages 22-46; 2 males, ages 22 and 34 Where Old Town, Fort Collins When April 2009. Restaurant Websites Visited. Local Bisetti’s = 60% Austin’s American Grill = 40%

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FoCo Food

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  1. FoCo Food Christopher Fasano

  2. Classification • What • 5 face-to-face interviews lasting 12-15 minutes • Who • 3 females, ages 22-46; 2 males, ages 22 and 34 • Where • Old Town, Fort Collins • When • April 2009

  3. Restaurant Websites Visited • Local • Bisetti’s = 60% • Austin’s American Grill = 40% • Silver Mine Subs (6 states) = 40% • D.P. Dough (12 states, Colorado only one in West) = 40% • Sonny Lubick Steakhouse = 20% • EL Monte Grill = 20% • Cozzola’s = 20% • National • Bent Fork; Buffalo Wild Wings; Pudge Bros.; Papa Murphy’s; Carrabba’s; Outback; Olive Gaden

  4. Why Visit? • Basic info (menu, location, hours) = 60 % • Specials/Promotions = 20% • Events (ex: wine tastings; music) = 20% • Research restaurant (food served, theme, atmosphere) = 20% • Job hunting = 20%

  5. Good Site v. Bad Site • Good layout and easy navigation = 60% • Just looking for info = 60% • “Most of the time I’m only looking for information about the restaurant so I really don’t care about aesthetics.” • Appealing graphics and color = 40% • “The more interaction there is, the more attracted I am to the site.”

  6. Affecting Opinions • Won’t deter from eating there = 80% • Higher opinion because good site = 60% • “The sites that look like there was time and effort put into them just look better and make me think they take their business seriously.” • Hard to find info WILL deter = 40% • “If I have to spend time looking for their location or hours it’s just a waste of my time. I expect those kinds of things to be on the front page and easily found.”

  7. Favorite Website • No favorite website = 100% • No favorite because just looking for info = 40% • “I usually just look for the basics so I’m not too worried about what the site looks like.” • More interaction is better = 40% • “Sites that use Flash with movement and things like that grab my attention and make me want to explore the site a little more.”

  8. What to Include On Website • Basics (menu, location, hours, contact) = 80% • Pictures of restaurant and food = 60% • Call to attention (ex: specials on front page) = 40%

  9. Incorporating Social Media • Social media helpful to find out about local restaurants = 80% • Easier to commit to restaurant • “A website provides the necessary integration for a restaurant to have a good overall appeal.” • Good alternative to other advertising • “Advertising and marketing are everywhere these days. Why not use social media as another way to spread the word?” • Quick and easy enough to do • “A Twitter update takes no more than a minute.” • Recommendations • “If I read a Facebook status and see they went to a restaurant and had a great burger, it’s easier for me to remember that restaurant.” • Audience • “Social media is only going to grow in popularity and right now it seems that the people most involved in it are young adults or even middle-aged people ready to spend money.” • Participate in social media discussion = 80% • “If I see something about a special or someone posts something about a good meal, I would try it out and then go back and give my own opinion.”

  10. What Does This All Mean…? • Social media websites would be a great way to get the word out about restaurants. • Because it’s quick and easy to post reviews or blog about it, time won’t be wasted sending info to the “tech” guy/girl. • Suggested incorporating a blog on a restaurant website • “Each day there’s something different happening at a restaurant that people will write about and others will read.” • Create a website dedicated to providing the most up to date information about events, deals, basics, etc…

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