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Developing Effective Operations: Customer Service

Learn about the importance of customer service in Warwick Clothing and how it can impact sales, reputation, and employee motivation. Discover measures to monitor and improve customer service, as well as the reasons for declining customer service in the company.

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Developing Effective Operations: Customer Service

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  1. Developing Effective Operations: Customer Service AQA BUSS2 Business Studies

  2. Without discussing with anybody: • Write down a time when you had a great customer service experience, and why it was so good • Write down a time when you had a bad customer service experience and why • I will shortly ask you to share some of these experiences

  3. Measures of Customer Service: • Overall quality of product/service • Friendliness of staff • Efficiency in dealing with complaints • Speed of service delivery compared to promises made • General helpfulness of staff • Effectiveness of dealing with enquiries, especially initial ones • Extent to which feel like treated as a valued customer • The competence of staff in completing their task • The ease with which a transaction is conducted and completed • The extent to which the customer was kept informed of developments

  4. Meeting expectations

  5. Training - Example BLAST B – Believe L – Listen A – Acknowledge S – Solve T - Thank

  6. How to monitor • Primary research e.g. KwikFit • Benchmarking • Mystery shopping

  7. Benefits of delivering good customer service • More sales • A USP, leading possibly to…. • Justification of a higher price • General reputation • Employee Motivation • Reduced costs • Helps win contracts • Enhanced PR • Identify strengths and weaknesses and become more efficient

  8. What are the reasons for declining customer service at Warwick Clothing?

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