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Agenda

Cloudmark and Resellers Teaming for Success Presenters : Jacinta Tobin VP of Business Development Holly Womack Channel Marketing Manager Date: 7/19/2005. Agenda. Why industry leaders choose Cloudmark Award-winning products Cloudmark products and services

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Agenda

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  1. Cloudmark and ResellersTeaming for SuccessPresenters: Jacinta TobinVP of Business Development Holly WomackChannel Marketing ManagerDate: 7/19/2005

  2. Agenda • Why industry leaders choose Cloudmark • Award-winning products • Cloudmark products and services • Key Cloudmark benefits • Cloudmark phishing expertise • Cloudmark reseller program launch • Third quarter promotion • Q & A

  3. Industry leaders choose Cloudmark Industry Leaders Choose Cloudmark

  4. Award-winning products • Cloudmark Desktop • Cloudmark Anti-fraud Toolbar

  5. Cloudmark Products and Services Server Gateway Data Services Cloudmark Server Edition Exchange Immunity Reputation Services Cloudmark Collaborative Network World’s largest, most trusted and real-time database of spam, phishing, and viruses Vipul’s Razor Cloudmark Desktop Enterprise Feedback Over 350,000 organizations; ~ 9 million razor users Over 1.3 million toolbar client users Over 9,000 Enterprise & ISP customer installations Client Cloudmark Desktop Outlook, Outlook Express

  6. Key Cloudmark Benefits • True zero-hour protection against spam and phishing • Consistently recognized for highest accuracy levels • High accuracy, low false positives • Fully automated approach • Easiest products to use • No rules and lists to maintain • Lowest possible administration overhead • Less support required

  7. Cloudmark – the Industry Anti-phishing Leader “Both eBay and PayPal have worked hard to build a community where its customers can make safe transactions. They partnered with Cloudmark and its SafetyBar solution, and can now deliver a system that not only protects customers from fraud before it reaches them, but goes a step further to protect their brand by ensuring the message is really from PayPal. Cloudmark SafetyBar helps strengthen trust in eCommerce and the hope is that other ecommerce companies and financial institutions will follow suit." Howard SchmidtCSO of eBay (Former WhiteHouse CyberSecurity Czar and Former Chief Security Officer for Microsoft) Cloudmark is a sponsor of industry bodies including Anti-Phishing Working Group, MAAWG & Financial Services Technology Consortium

  8. Why Partner With Cloudmark? • Award-winning products • Advanced sales support and marketing programs • Sales promotions and incentives • Rich margins • Lucrative quarterly growth incentive plans • Products require minimal support • Less sales time to generate, qualify and close leads

  9. New Reseller Support ProgramWe do the work. You get the sale. Sales Support • Qualified Lead Referrals • Joint Sales Calls • Effective Sales Presentations • New Product Collateral • Sales Tip Sheets • TCO Analysis Marketing Programs • Customizable Flyers • Lead Generation Activities • Webinars on your behalf • Exciting Promotions • Sales Incentive and Spiff Programs Training and Certification • Launching in September 2005 • Operations Training • Cloudmark Sales Training • Advanced Technical Training Reseller Resource Center • Launching in August • Training Materials • Sales Collateral and Presentations • Customizable Marketing Tactics • Industry and Product Information Repository

  10. New Reseller Support ProgramWe do the work. You get the sale. Q3 Cloudmark Server Edition “Try and Buy” Campaign • We Create The Cloudmark Server Edition Trial CDs • Trial activation codes are assigned to your company • We Create and Print The Direct Mail Piece • We Mail To Your List • YOUGET THE LEADS!

  11. CSE Sales World ChampionshipsJuly 18th – September 30th • Grand Prize: $5,000 Travel Certificate • Top CSE Sales Champion based on Revenue during the promotion period • Honorable Mentions: iPOD with Bose Sound Dock • Monthly Top Revenue Performer • Total Number of Licenses during the promotion period • Highest Average Licenses per Deal during the promotion period • Monthly Drawing for iPod with Bose Sound Dock • Reps earn 1 ballot for every order of 25-49 seats • Reps earn 2 ballots for every order of 50-74 seats • Reps earn 3 ballots for every order of 75-99 seats • Reps earn 5 ballots for every order of 100+ seats

  12. Corporate IncentivesJuly 18th – September 30th • Q3 Graduated Revenue Goals • Level 1 Goal Achieved, Reseller Receives: • Level 1 Rebate (5%) • Level 2 Goal Achieved, Reseller Receives: • Level 2 Rebate (7%) • Level 3 Goal Achieved, Reseller Receives: • Level 3 Rebate (10%)

  13. Upcoming Seminars • CSE Sales Training • Thursday July 21st, 11 AM EST • Friday July 22nd, 2 PM EST • CSE Technical Overview • Tuesday July 26th, 11 AM EST • Wednesday July 27th, 2 PM EST

  14. Next Steps • Call Your Channel Manager • Get involved with the Q3 lead generation program • Q&A

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