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COACH

COACH. Coach Company Overview. Founded in 1941 in Manhattan Committed to classic American style, high quality durable leather & fabrics & customer service Continued development of brand includes outerwear, scarves, jewelry & fragrance

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COACH

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  1. COACH

  2. Coach Company Overview • Founded in 1941 in Manhattan • Committed to classic American style, high quality durable leather & fabrics & customer service • Continued development of brand includes outerwear, scarves, jewelry & fragrance • Licensed with partners to provide watches, footwear & sun wear

  3. Company overview continued • Multi-channel distribution strategy • Over 400 stores in the United States & Canada, boutiques within select department stores & online presence since 1999 • Global vision includes increasing international distribution while retaining brand ownership • A publicly traded company on the NYSE, traded under the symbol COH

  4. Strengths • Since 2000, Coach Inc.’s net sales have grown at a compounded annual rate of 26 percent and the stock price has increased by 1,400 percent • Accessible luxury – still a designer brand but more people can afford • High level of brand recognition • Poppy

  5. Weaknesses • May not be able to maintain such a high growth rate • Counterfeits may lower the incentive to purchase thus reducing sales • Only high levels of sales in the U.S. and Japan – very small international market share

  6. Opportunities • Expand geographical sales mix • Lowering price points to reach a broader consumer market.

  7. Threats • Coach counterfeits • Gucci • Dooney& Bourke

  8. References • http://www.fashiontrendsetter.com/content/press/2007/Luxury-Institute-Survey.html • http://www.coach.com/online/handbags/Home • http://shop.nordstrom.com/

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