1 / 19

Social now and in years to come – Ritesh

Social now and in years to come – Ritesh. What we saw. Search Engine optimization (SEO). Social media marketing strategy. Social insights. Search Engine Marketing (SEM). Social Branding. Trend Marketing. Gamification. Social care. Social commerce. And a thing or two more. ……………….

helga
Download Presentation

Social now and in years to come – Ritesh

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social now and in years to come – Ritesh

  2. What we saw.. Search Engine optimization (SEO) Social media marketing strategy Social insights Search Engine Marketing (SEM) Social Branding Trend Marketing Gamification Social care Social commerce And a thing or two more ……………….

  3. Are these enough to strive in today’s super competitive Social world We will see 

  4. Expectation around social are not small

  5. Social is largely experimental

  6. How do you measure ROI of Social Growth rate of followers 94% 72% Click through to retail sites 69% Total subscribers 59% Unique visitors 49% Requested action taken

  7. What is social ‘actually’ Customer generated outfitting Employee networks Open APIs Micro blogging Company blogs Product sharing Customer ask and answer Online forum for targeted segments Wiki Customer generated video Co browsing/co-shopping Social couponing

  8. Social ingredients • Content creators - 1 • Content critics (like - /dislike/recommendations) - 10 • Content consumers – 89

  9. What drives social • FB from a girl comparison website to 1 billion user base.. Why ?? - increase in social status elevation - increased awareness - increased benefits - non permissive - tapping the wisdom of the crowd

  10. And what really works 1) Ratings and reviews 2) Micro blogs 3) Social recommendations 4) Company blogs 5) Customer generated outfitting 6) Product sharing on social network sites 7) Social shopping aggregator sites 8) Open API

  11. Next trends in social.. So .. Lo.. mo social location mobile

  12. So- lo-mo • Virgin America rewarding check-ins at Terminal 2 with virtual badges. Such virtual rewards come at hardly any cost to the airline, and can be used to incentivisethe frequent traveller to take actions favourableto the airline.

  13. So-lo-mo • Pluna Airlines of Uruguay has put in place a system, called Flip.to, which allows passengers to share their booking details with friends on Facebook, Twitter or LinkedIn, while they are still in the booking path, after they have made the payment, in return for 100 frequent-flyer points

  14. So-lo-mo • Snapdeal.com – they are social couponing site. Print coupons from their site for various merchants. It is social but not so-lo-mo • My apps is so-lo-mo

  15. Location intelligent

  16. Future of Social social location mobile Gamification

  17. Future of social • Facebook is Peer to peer • Twitter is one to many.. Top down • What is next.. Transfer of Ownership

  18. Future of Social – ‘serendipitous’ • We have this concept of serendipity.—humans do. A lucky coincidence. It’s like you go to a restaurant and you bump into a friend that you haven’t seen for a while. That’s awesome. That’s serendipitous. And a lot of the reason why that seems so magical is because it doesn’t happen often. Bit I think the reality is that those circumstances aren’t actually rare. It’s just that we probably miss like 99% of it. How much of the time do you think you’re actually at the same restaurant as that person but you’re at opposite sides so you don’t see them, or you missed each other by 10 minutes, or they’re in the next restaurant over? When you have this kind of context of what’s going on, it’s just going to make people’s lives richer, because instead of missing 99% of them, maybe now you’ll start seeing a lot more of them.”

  19. About me • Management Exec • IIM-C Alumni • Entrepreneur • Can write code upside down • Twitter:aroraritesh

More Related