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BloomReach

BloomReach. Personalizing Discovery is A data problem. hover. queries. social. browsing. landing page. clicks. purchases. history. frequency. device. you have thousands of products. m illions of potential consumers. all expressing intent in billions of ways.

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BloomReach

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  1. BloomReach

  2. Personalizing Discovery is A data problem hover queries social browsing landing page clicks purchases history frequency device you have thousands of products millions of potential consumers all expressing intent in billions of ways

  3. Using 1998 methods to drive discovery doesn’t meet consumers’ Expectations you sell shoes you manually tag these shoes you build rules to match shoes with consumers running red Shoppers who are browsing from state laced matching cushioned AND are of gender male shoes OR who visited this page 100,000 static, generic rules 10,000 tags using your data & people And 1,000 other products

  4. In 2014, It’s a consumer-centric world,tagging and rules don’t Scale they want relevance they want context they have freedom they expect immediacy

  5. How do you compete with companies investing millions in data-driven discovery? content awareness (a smart personalized search engine) learn from each user, every time (machine learning) data when it matters (tools and controls) ability to act on your data (personalization)

  6. The Personalized Discovery Platform campaign management platforms BloomReach applications create and manage landing pages across all channels tools and controls (pages) acquisition applications experience applications organic search new category pages related content dynamic linking paid search product re-ranking landing page routing & creation negative keyword ID Search, Navigation and Personalization (SNAP) personalized auto suggest visual browsing & social trending products cross-device personalization BloomReach Platform analytics deep understanding of your content & consumer demand algorithmically interprets content and leverages big data with machine learning to predict demand and personalize discovery technology (web relevance engine) user behavior intent entity proprietary data ecommerce platforms

  7. Introducing: bloomreach snap tools, controls and insights… to deliver the most personal, relevant experiences cross-device personalization and discovery dynamic, personalized experiences across all devices tailored to intent, preferences and past behavior boost & bury products and create pages use performance data and metrics to promote products or create, curate and manage new pages prioritize facets and personalize search use intent and behavior datato analyze and control facets and choose the ranking algorithm dynamic navigation and search results relevant auto suggest and personalized navigation and search results for each individual user merchant/marketer tools consumer experience trending and more like this visual navigation and related product recommendations based on preferences and social pipeline data optimize with reporting and tools detailed real-time metrics on performance and tools to make adjustments and track their impact

  8. personalize their shopping experience cross-channel trending auto suggest more like this search intent: party dress

  9. Tools: Boost & bury

  10. Tools: create new pages

  11. Tools: Navigation

  12. Tools: Merchandised Auto-Suggestion

  13. REPORTING AND ANALYTICS

  14. Experience: Cross-device personalization & dynamic navigation a cross-device experience for known and new users personalized search results dynamic landing pages personalized navigation across devices based on preferences, intent and behavior

  15. Experience: auto suggest and predictive search machine learning driven search that optimizes for relevance and performance suggests phrases and matches product results to performance and intent decrease typing with predictive search data-driven results pages ensureonly relevant products are shown first

  16. Experience: More like this & trending enhanced product discovery more like this is visual navigation towards the products that users want based on individual user sessions trending measures referral traffic from social media sites and shows only the most popular products

  17. Bloomreach customers “ “ helps consumers discover the products they want to buy on our websites. - Williams-Sonoma “ understands our customers’ intent in a way that we are just not easily able to do technologically… - Neiman Marcus “ “ solves the fundamental scalability problem of being found. - Drugstore.com “ “ helps our customers find the unique and specific items they are looking for – and makes their experience more relevant. - ModCloth “ Over 100 customers, 20 of the top 100 Internet retailers, trust BloomReach

  18. We partner with your partners

  19. appendix

  20. Our Capabilities by Application

  21. BloomReach SNAP Integration Process API/ JavaScript integration for features UI design and styling BloomReach Site Search

  22. Lots of Opportunity for Improvement Solutions on the market today: • Poor relevance • Not linked to related products & recommendations • Not connected to mobile & tablet sites • Not learning from or leveraging product info & demand outside the website • Not personalized with user-specific information • Requires large amount of rules-based work to setup & maintain BloomReach SNAP solves these for you on Day 1

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