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Meeting Career Training Needs at a Distance: Partnership Models for Success

Meeting Career Training Needs at a Distance: Partnership Models for Success. Rural Community College Alliance Conference September 24-26, 2014 Prescott, AZ Mary Breeding, Partnership Development Manager World Instructor Training Schools (W.I.T.S.). Identifying goals for your community

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Meeting Career Training Needs at a Distance: Partnership Models for Success

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  1. Meeting Career Training Needsat a Distance:Partnership Models for Success Rural Community College Alliance Conference September 24-26, 2014 Prescott, AZ Mary Breeding, Partnership Development Manager World Instructor Training Schools (W.I.T.S.)

  2. Identifying goals for your community • Determining demand: Job Market • Key characteristics of good online instruction • Advantages of partnership • Identifying a good partner

  3. Determining Demand:Focusing on Community Goals • Preparing community members for jobs in careers with high growth potential • Reducing childhood obesity • Increasing attainment of high school graduation • Enhancing parenting skills

  4. Determining Demand:Researching the Job Market • U.S. Department of Labor (DOL) provides short and long-term projections • Fastest Growing Occupations • Wage and projected job growth data are provided for 8-10 years period • Can drill down to state and/or MSA level • U.S. Department of Labor (DOL) provides short and long-term projections • Fastest Growing Occupations

  5. Determining Demand:Researching the Job Market(continued) • North American Industry Classification System (NAICS code) • National job growth projections • State Projections for Job Growth • Wages and Employment Level • Detailed occupation-specific charts

  6. Key Components of EffectiveOnline Instruction (LERN) • Continual engagement of the instructor • instructors respond to student questions, foster online discussion opportunities, provide progress notes • Use ofMultimedia • Instructor-generated audio and video, YouTube videos keeps students engaged • Student Involvement with Content • Simulations, student-created content, e.g. .ppt presentations, video, team projects

  7. Critical Lesson Learned by W.I.T.S. • Over 90% of students taking W.I.T.S. online courses have never taken an online course before • Technical and instructor support are critical • Mentored model used by W.I.T.S. addresses concerns of students new to online learning

  8. Student ExpectationsBased on research by ed2go

  9. Face to Face vs. Online Based on research by ed2go

  10. Gateway to Further Training Based on research by ed2go

  11. Advantages of Partnership • Avoids the high cost of ‘reinventing the wheel’ • Subject-matter expertise • Allows college to expand programming • Leverages your marketing reach • Tried and tested curriculum • Makes your life easier

  12. Selecting the Right Partner • How long has the company been in business? • Are the other partners comparable to your school? • What is the revenue-sharing model? • What is the level of support offered by the partner? • Strength of connections within the industry

  13. Selecting the Right Partner(continued) • How flexible is the partner? • Can partner demonstrate need for program? • What external accreditations/approvals can the partner demonstrate? • Always ask for and contact current partners whose situations are similar to yours

  14. World Instructor Training Schools (W.I.T.S.) and ed2go meet all criteria

  15. Bridging Skills the Gap Building a Fitness Career Page at Your School • Online Hybrid Certification Programs • Continuing Education Courses for current fitness professionals • Online Training in Marketing and Management specifically geared to the fitness industry

  16. A Sample of Our Educational Partners

  17. Some of Our Fitness Industry Partners

  18. W.I.T.S. Recognitions and Approvals • American Council on Education (ACE) • International Association of Continuing Education and Training (IACET) • Approved for continuing education credit for: • Massage Therapists • Occupational Therapists • Athletic Trainers • Funding through Veteran’s Education Administration

  19. World Instructor Training Schools • “Knowledge, Practice, Experience”

  20. W.I.T.S. Has Done the Research • Strong job growth for fitness professionals based on US DOL statistics • Average $34 an hour in the US market • Full-time work within the industry and great entrepreneurial opportunities

  21. The W.I.T.S. HYBRID ProgramPersonal Fitness Trainer Certification Developed for ed2go • 9 week format – Self Paced online • 16 hours online mentored instruction - • 16 hours hands-on practical training – 4 days • Textbook: Fitness Professional’s Handbook, 6th Edition • Certification requirements • Complete Modules with a mentor • Written Exam & Practical Exam • 30 hour Internship • Current Adult CPR and AED

  22. Personal Fitness Trainer Certification Course Learning Outcomes • Define basic principles of anatomy, kinesiology and exercise physiology. • Assess an individual’s level of fitness using recommended guidelines of the American College of Sports Medicine (ACSM.) • Design and customize exercise programs. • Identify and demonstrate proper execution of weightlifting, stretching, isometric and cardio-respiratory exercises. • Identify and effectively demonstrate at least one strength exercise for every major muscle group. • Explain and apply ACSM and American Heart Association (AHA) recommendations for cardiovascular exercise. • Identify special concerns and safety guidelines and create safe and effective exercise programs for special populations including: pregnant women, individuals with diabetes, obesity, youth and older adults.

  23. W.I.T.S. ONLINE PROGRAMS FITNESS BUSINESS INSTITUTE • Highly interactive workshops • Based on feedback from thousands of W.I.T.S. graduates • Over 50 online courses provide business acumen to either take a management role or pursue entrepreneurship after graduation. • http://www.witseducation.com/business-institute/

  24. Educational Partner References Babette Wald Cal State Dominguez Hills (310) 243-3730 bwald@csudh.edu Michele Bialo Schoolcraft College (734) 462-4676 mbialo@schoolcraft.edu Michael Bankey Cuyahoga Community College (216) 987-3237 Michael.bankey@tri-c.edu Michelle Valin Macomb Community College (586) 498-4006 valinm@macomb.edu

  25. ed2golargest provider of online courses for colleges

  26. Core ed2go Partnership Offerings • 6 Week Professional Development: • Comprehensive Online Course in a convenient six-week format • Expert Instructors lead each course • Engaging student discussion areas • New sessions starting monthly • Confirmation of Completion awarded with passing score • Career Training Programs: • Learn in-demand skills recognized by employers • Start anytime – work at your own pace – complete in 3 to 6 months • Textbooks and learning materials are included • Support offered via phone, email, or live chat 7 days a week • Expert instructor assistance provided

  27. ed2golargest provider of online courses for colleges 6 Week Professional Development Courses

  28. 6 Week Professional Development Courses • Complete Turnkey Enterprise Solution • Integrated offering • Development and production • Hosting and distribution • Delivery, administration and management reporting • Overview: • Six-week duration; 24 hours of instruction • Uniquely comprehensive and consistent design • Engaging; conversational style, applied learning • Highly interactive; lively discussion areas • Affordable Selection of over 300 courses • Sessions begin every month

  29. A Revenue Generating Opportunity Online Courses with ed2go Partner sets the retail price Partner pays wholesale price when students enroll Partner promotes courses; catalog, brochures, ads, etc. ed2go delivers/manages/supports the courses Partner has expanded offerings with a new revenue stream

  30. ed2golargest provider of online courses for colleges Career Training Programs

  31. Career Training Programs ed2golargest provider of online courses for colleges Overview: • Typically between 40 and 400 contact hours of training • Open enrollment & self-paced; students can start any day of the year & work at their own pace • Each student paired with expert facilitator for one-on-one interaction • All required materials (textbooks, software) sent directly to each student upon registration • Average program retails for $2,000 • End result – student trained for new job, industry credentials, and/or national certification Program Components: • Required reading assignments • Online lectures - flash-based, interactive web-content • Assessments • Discussion forums • Chat, scheduled hours • Industry specific projects • Some externships (virtual example: (http://cengagesites.com/academic/assets/emarketing/build_demo/index.html)

  32. A Revenue Generating Opportunity Career Training Programs Partner promotes courses; catalog, brochures, ads, etc. Partner pays wholesale price when participants enroll or simply receives a check for their share ed2go delivers/manages/supports the courses Partner has expanded offerings and a new revenue stream

  33. Thank You For Your Time If you should need further information please let us know. Mary Breeding W.I.T.S. Director of Partnership Developmentmbreeding@witseducation.com Office: (413) 567-7957 Cell: (757) 636-5112 www.witseducation.com Chris Gores, Cengage Learning chris.gores@cengage.com 817-615-9483

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