Sponsorship: How to do it in today's changing economy!!

1. Sponsorship: How to do it in today's changing economy!! Creative ideas for the festival and events industry

2. What is the new sponsorship • Implementation of mutual beneficial relationship • Community Enrichment • Sustainable and on going venues and themes • Involves the community, cultures and health and wellness • Our reputation and attraction and our assets as Hawaii based venue

3. Changing needs of sponsors Name recognition, merging with business-Traditional values Value based recognition-Who is a community partner-Emerging way • Branding • Financial enticement • Location mystic • Financial as bottom line • What value is this to the state • How does it affect our environment • Who is benefited • How will the sponsor become integrated with the community

4. Theme based Festivals that draw a specific crowd Sports, culture, food, fun Health, Wellness, Aging, Fun and Family Adventure • Sponsors now need to make their dollars count • The new economic times need to meet basic needs • Identifying that crowd and making branding be part of that culture • Benevolent co operative endeavors will make the sponsor a part of the community more fully

5. Themes that will attract business to participate, sponsors want #’s Involvement with local business Festival of Weddings • Who is the sponsor serving • Why would local and national business be involved • Who is the target audience • How can the events be marketed • Why would a sponsor be involved • Involvement of private and municipal agencies

6. Benefits for event, for the sponsor, and community Sponsor benefits Community benefits • Exposure to the community will strengthen brand name • Sales of product or service • Enhanced reputation in the community • Networking with other entities in the community • Opportunities for ongoing events and partnerships. • Partnering with businesses and non profits who can support communities needs. • Opportunities to build report with business • Impute into the services of business • Sharing goals with business

7. Events Benefits • Each event will find the sponsors that will benefit their theme • Events will grow with continuing sponsorships and new sponsors coming on board • Events are sustainable by giving to the community

8. What is the new partnership with sponsors • To sum up in this changing economy it is important that sponsors will see the new emerging values as having social, environmental and cultural aspiring benefits, that look to the future and ongoing relationships that will continue and grow

9. Example of community partnering Keiki Day Maui Families get to know resources for pre- schoolchildren • Sponsors were the • Kiwanis • Hawaii Association for Children and Youth • Neighbor hood Place, a non profit social services agency

10. Sustainable living institute of Maui--- SLIM • Eco tourism • Enhancement through community ,educational institutions, business, • Sponsored by HTA, MCC, Maui electric, Maui Tomorrow, • http://www.youtube.com/watch?v=MSc1eN3by9w • Forum on Sustainable Tourism Pathways for Maui Nui

11. Conclusions • There is a growing request by the community to have events that will fill full the needs of families, and environmental sustainability. The current sponsors are willing to address these needs as it will give them avenues to cooperate with many local and national business. The visibility of the current economic and social trends are broadening the base of them events and including the themes or environment, sustainability and community based themes.