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Climate Change Communications and Outreach We are in a unique position because: We have a strong and good public image Strong communication skills Stewards of resources that people care for deeply We must lead by example
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Climate Change • Communications and Outreach • We are in a unique position because: • We have a strong and good public image • Strong communication skills • Stewards of resources that people care for deeply • We must lead by example • To connect with people and convince them to assess their lifestyles and live more sustainably
What you as park staff can do… You can raise awareness about the significance of our actions – by having informed conversations.
Climate Change • Communications and Outreach • Training staff and partners on climate change science • Interpreting climate change to the general public • Adding climate change topics to education programs
“Arrange for Change” Interpreting Climate Change in National Parks
Home State of Climate Science One of the first things to understand is that climate science has evolved greatly in recent years – much of the data about climate conditions has grown substantial enough for specific trends to emerge. Scientific consensus about climate change has also evolved. Today, climate scientists are almost in complete agreement that unprecedented climate changes are occurring and that human activities are a reason why. Satellites - High Technology Early - Super Computers Hand-drawn maps… 5
Home Visitors are asking about Climate Change In addition, interpreters are getting more questions about “Climate Change” or “Global Warming” from visitors. This training material was developed to help sort through the abundance of scientific and media information and craft effective interpretive responses for some of those inquiries. Although there are no easy answers for many complex science issues, this tool will make it easier to have an informed dialogue with the public and raise awareness about this critical issue of concern for our parks, for our culture. Earth to Sky Project Overview 6
Climate Change Decision Tree Home To establish relevance, the interpreter connects the question to a sub-theme (a branch) on the tree… If many instances, the visitor may also be connected to the overall significance of climate change (the whole tree)… Melting ice has worldwide consequences. Earth is warming at an unprecedented rate and much larger changes are projected. As the opportunity evolves enough, the interpreter may be able to offer a key message and invite stewardship. What is happening to glaciers in Alaska? In the World? Call to Action: There are choices we can make! Each question from a visitor is like a leaf on the tree… Full list of Questions 7
Golden Gate National Recreation Area What You Should KnowAbout Climate Changeat Golden Gate
Climate Change Blog Podcasts
When feasible, you can … Connect visitors to an optimistic idea about climate change and National Parks… they can endure … and thrive. 26
It’s an Opportunity The challenge ... to convey a message of Hope – one that inspires action rather than despair?