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TSI

TSI. Elizabeth Hansen Neisha Lestrade Reena Temburni. What is TSI?. The Town Sports International (TSI) is largest health club company in Northeastern United States since 1974 The network of clubs includes 135 locations NYSC, BSC, PSC, and WSC; as well as 3 locations in Switzerland

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TSI

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  1. TSI Elizabeth Hansen NeishaLestrade ReenaTemburni

  2. What is TSI? • The Town Sports International (TSI) is largest health club company in Northeastern United States since 1974 • The network of clubs includes 135 locations NYSC, BSC, PSC, and WSC; as well as 3 locations in Switzerland • They offer state-of-the-art equipment and one-on-one training • Their main goal is get you fit • They currently have more than 350,000 members accessing their facilities • Member satisfaction is guaranteed

  3. Demographics of India

  4. Map of India

  5. Population • Second most populous country • Estimated 1,129,866,154 (in 2007) • Population Growth Rate is approximately 1.38% • Average 2.7 children born per woman • Birth Rate is 22.29/1000 • Death Rate is 6.58/1000 • Life Expectancy • Males 66.28 years • Females 71.17 years

  6. Regions, Languages, Religions • Official language is Hindi with a subsidiary of English • Many regional languages, dialects, and sub dialects are prevalent (e.g. Telugu/ Telengana, Urdu, Tamil, Malyalam, Gujurati, etc.) • Religions (by percentage) • Hinduism- 80.4% • Islam- 13.4% • Christianity- 2.3% • Sikhism- 1.9% • Buddhism- 1.1% • Jainism- .4% • Other .5%

  7. Natural Resources • Main resources • Iron Ore • Bauxite • Crude Steel • Manganese Ore • Aluminum • Secondary resources • Mica blocks • Splittings • Barites • Chromites • Third largest producer of coal • Significant sources of • Titanium Ore • Diamonds • Limestone • Gold

  8. Infrastructure • General Modes of Transportation • Cars • Buses • Auto Rickshaws • Metros • Long-Distance Transportation • Railroads • Waterways • Airports • Seaports

  9. Airports and Seaports

  10. India’s Imports and Exports Imports Exports • Crude Oil • Machinery • Gems • Fertilizer • Chemicals • Electronics • Cotton • Textile Products (silk, etc) • Jute Products • Tea • Coffee • Agricultural Products • Jewelry • Engineering Products • Chemicals • Leather Manufacturers • Services

  11. Why Open Locations in India? • It is a growing economy where businesses are flourishing • The growth of IT business in India • New Delhi, Chennai, Mumbai, and Hyderabad are big cities in which business opportunities have increased • Its Gross Domestic Product (GDP) currently stands at approximately $1 trillion, and boasts of a 9.1% growth rate- services sector makes up 60.7% of GDP

  12. Potential Risks

  13. Economic Risks • As of July 26, 2008, India confronts a 12.01% inflation rate and unemployment in 2006 was recorded at 7.8%. • As of November 18, 2008 the exchange rate of the Rupee is 49.27 to the US dollar, 64.01 to the Euro, and 80.45 to the UK pound. • The Rupee’s value has fallen recently as a result of the global financial crisis

  14. Political Risks • Recent events in Mumbai shows one of the biggest risks in opening locations in India: terrorist attacks • There is a short supply of highways, modern bridges, world-class airports, reliable power, and clean water • Poor existing infrastructure is being crushed by rapid economic growth and development and cannot keep up with the level of progress • Government is corrupt

  15. Social/ Cultural Risks • Women may not feel as comfortable working out in the same vicinity as men • Some religious reasons may factor into layout and design, as well as the more public areas (such as entrances) • Being a new company, members of other facilities may have a brand loyalty (and possibly a sense of national pride)

  16. Competitors • Talwalkars is a fitness club that has locations in many of the big cities, including New Delhi, Chennia, Mumbai, and Hyderabad (http://www.talwalkars.net/) • Established in 1932 • They are the largest gym chain in India • Offers the same style of equipment as the majority of gyms TSI owns and operates, personal training

  17. TSI Business Structure

  18. TSI Business Structure • TSI will enter India as a wholly-owned subsidiary • It is primarily a centralized organization and will maintain the consistency all locations adhere to, such as services offered, membership information, personnel structure • The only difference would be physical layout of the location to satisfy the comfort level of all members • Personnel will receive onsite training

  19. Personnel • Employ certified physical therapists and nutritionists from local colleges • Seminars for employees to enforce business conduct and business policies. • Employees will also be knowledgeable in every area of the club including classes, schedules, new machines, proper execution of exercises, the latest trends in fitness, and new offerings to help current clientele as well as gain new ones.

  20. The Uniformity of TSI • Will offer the same services and classes as the American locations (e.g. Zumba dance, Spin classes, yoga, aqua-aerobics, etc) • Will use the same equipment and facilities as all other locations • Will offer personal training, one-on-one consultations, group training • Have access to other locations depending on membership level and website to monitor progress • Will use the same database as all TSI fitness locations

  21. Facilities and Equipment

  22. TSI Database Firm Based Client Based • Finances • Personnel records • Employment opportunities • Potential staff • Promotions and events • Schedules • Company Statistics • Barcode scanner with keypass • Personal information • Last scanned/visit • Location • Membership type • Payments • Appointments

  23. Sample Keypass

  24. Start Up Costs • Land/Building • Between $1 to $4 million • Equipment/Machines • LifeFitness Machines range between $1000 to $3000 per unit • Televisions ranging from $600 to $2000 per unit • Non-tangible • Trainers • Consultants • Legal and Licenses

  25. Funding • TSI is publicly traded company it would be possible to sell stock, issue bonds or issue an IPO • Sponsors • Tech firms • Bollywood and sports celebrities • Co-op or paid internship with local colleges with physical therapy, sports medicine, and nutrition students

  26. Promotion • Using a pull strategy of promotion in order to attract more clients/members • Bollywood and sports celebrities promoting, ribbon-cutting ceremonies • Advertising on television with aforementioned celebrities or in movies • Advertising with banners and pop-ups on popular Indian websites targeted at a younger demographic

  27. Who Will Benefit? • Young professionals who want to get fit, lose weight, tone up, or gain muscle • People with diabetes • Anyone looking to relieve stress in a healthy way • College students wanting to apply their new knowledge while making money

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