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MMS Interworking Gateway

MMS Interworking Gateway. MMS - Current View. Current View Carriers expect MMS to increase network usage and grow revenues to offset declining ARPUs A positive user experience with MMS delivery key element of MMS Keys to Positive user Experience

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MMS Interworking Gateway

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  1. MMS Interworking Gateway Syniverse Tecnologies Inc. Proprietary and Confidential

  2. MMS - Current View • Current View • Carriers expect MMS to increase network usage and grow revenues to offset declining ARPUs • A positive user experience with MMS delivery key element of MMS • Keys to Positive user Experience • Ensure that the MMSC handles content adaptation required for handset types • Deploy inter-operator MMS Interworking • MMS is more than “picture mail” Sound and video capabilities are significant improvements to “picture mail”

  3. MMS Formats • 3GPP and 3GPP2 have agreed to commonality between some MMS formats • Text (Unicode) • Image (JPEG, DCT) • Bitmap & Vector Graphics • There are format differences between 3GPP and 3GPP2 • Video • Audio • To ensure a positive user experience, transcoding at the network must be considered

  4. MMS Deployment Options • Direct connections to your messaging partners • Use of a MMS Interworking Gateway provider • In either case, the following must be considered: • Network connectivity • Message throttling • Security • Number portability • Both 3GPP and 3GPP2 have jointly agreed to use the MM4 interface for inter-operator message delivery

  5. MMS Interworking Gateway Benefits • Extension of current/future Messaging service • Transaction-based pricing • Additional revenue source • Network-level transcoding support optional • Supports domestic and international messaging • Hub model provides testing and certification • Messaging can be automatically enabled with new direct-connects • Operator support and connections • LNP • GRX • CRX • Leverage Syniverse’s messaging knowledge and experience

  6. MMS Interworking Gateway Service Architecture MMSC MMSC Operator A Operator B VPN VPN MSC MSC Radio tower Radio tower GRX/ CRX VPN MMS-IG Billing Data LNP Data Operator Data Domain Query Service Domain Billing / Reporting Request/Response MMS-IG Proxy Service SMTP Sender Disposition Report Network-level Transcoder White List/Black List Data

  7. Syniverse’s MMS Interworking Gateway Capabilities • Leverages strength of Syniverse CRX and GRX network for global reach • Provides automatic LNP look-up before routing the message • Handles the message to ensure MM4 interoperability • Complies to 3GPP and 3GPP2 standards • Supports audio and video cross-technology transcoding • Eliminates the need to spend lengthy engineering time building operator interoperability one-by-one • Syniverse handles special implementations and goes through the trouble of working with multiple MMSC vendors • Provides strong network security and spam control functionality

  8. Next Steps • Entire industry working on rollout plans for MMS Interworking • Many operators are targeting Q4 2005 • Syniverse working with CRX and GRX customers to expand reach • Syniverse continually working on service enhancements • Reach will be gradual – but assisted via implementation of tunnels from MMSCs to the CRX and GRX

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