Analyzing the Impact of SM Marketing Strategies on Customer Perception and Attitude - Social Media Strategies - Customer

1. Analyzing the Impact of SM Marketing Strategies on Customer Perception and Attitude - Social Media Strategies - Customer Buying Behavior - Marketing Assignment Help

2. Introduction Marketing is defined as the activities and practices adopted by any company in order to promote a business where the aim is to sell the final products and services. Marketing is inclusive of the advertising done by a company and also inclusive of the market research activities. In this respect, it can be considered that marketing has a direct impact on the perception of the customers and also on the attitude as held by the customers towards a specific brand or even towards a particular products or services. With globalization, there has been a change in the way business is done.

3. Introduction The business environment is becoming more challenging where there has been shift towards the use of various forms of digital media in order to market the brand, company as well as the products and services offered by it. The use of social media has been on rise where it is used to shape the customer perception and the attitude held by the customers towards a particular brand and company.

4. Introduction The use of digital media has been made by almost every company of the world who has realized the role that the media is playing in shaping the future of the marketing world. In this respect, the use of social media marketing has also been on a rise where many of them multinational companies of the world are targeting the specific customer segments through strategies. Thus, the social media strategies can be considered crucial part of the modern day marketing.

5. Research Aim • The research aims to analyze the impact of SM marketing strategies on customer perception and attitude where it will discuss the special case of Morrisons, UK. Research objectives 1. To identify the role of marketing on customer buying behavior 2. To identify various social media marketing strategies used by contemporary organizations 3. To analyze the impact of social media marketing strategies on customer attitude and perception in Morrisons

6. Research Questions Q1. What is the role of marketing on customer buying behavior? Q2. What are the various social media marketing strategies used by contemporary organizations? Q3. What is the impact of social media marketing strategies on customer attitude and perception in Morrisons?

7. Research Rationale The research is significant as it will help in determining the roleplayedby the social media strategies in order to shape the customer perception and the attitude as held by the customers. The research results would be helpful for Morrisons to devise social media strategy while launching a new product or even targeting a new customer segment. The company would be able to make changes in the present strategies followed towards the optimum use of social media platform.

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