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Strategic Marketing Activity - Zorba Delicacies Case Study - Marketing Assignment Help

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Strategic Marketing Activity - Zorba Delicacies Case Study - Marketing Assignment Help

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  1. Strategic Marketing Activity - Zorba Delicacies Case Study - Marketing Assignment Help

  2. Module Assessment • The learning outcome will be assessed in the following ways: • The completion of an individually prepared written assignment which reports on a live strategic marketing activity / case study. This will consist of 4800 words (+/- 10%) and worth 80% of the overall mark. • A piece of self-reflective writing that critically appraises the marketing ativity / case study.  This will consist f 1200 words (+/- 10%) and worth 20% of the overall mark.

  3. The Tasks • You are to undertake the following: •  Critically evaluate the importance of strategic marketing for Zorba • Through secondary research analyse the company’s market. This • should include SWOT, competition analysis and custom behaviour/trends • Evaluating the research you have undertaken, develop a strategy (S) to grow Zorba’s sales. This should include segmentation and targeting and the new Zorba branded positioning which you propose • Propose a marketing mix that would support the new positioning for the identified market

  4. The Brief This report asks you to respond to a marketing strategy opportunity faced by a client, ZORBA. Your report will stem from a market analysis and from a critical evaluation of the most effective way forward for the brand. The overall objective for Zorba is to increase houmous sales in the UK without cannibalising Zorba's retail own-brand market.

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