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Datacenter Virtualisation …

Datacenter Virtualisation …. … lowers your TCO. Keynote. Challenges in datacenters today. Complexity to manage : Too many appliances , each with their own commands/panels Too many wires : risks of human mistakes increase I nefficient use of resources :

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Datacenter Virtualisation …

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  1. Datacenter Virtualisation … … lowers your TCO

  2. Keynote

  3. Challenges in datacenters today • Complexity to manage: • Too many appliances, each with their own commands/panels • Too many wires: risks of human mistakes increase • Inefficient use of resources: • The average usage of all CPU’s and hard disks is about 15% • Waste of power due to too many low productive servers • Business continuity and change management : • Still non redundant systems higher load on helpdesks • Changes/upgrades become a risky venture in large networks • Complexity results too much in know-how centralisation in just a couple of employees

  4. Challenges in datacenters today • Need for Real Time Infrastructure • Agile: respond innovative and competitive to business opportunities in a turbulent and quickly changing business environment • Cost Effective Monthly Billing • Clear demarcation between infrastructure & OS • Life Cycle Management Constraints: • Constant migrations consume valuable resources • Lack of scalability: customers abandon upgrades when the step to the next level is too high • Missing fast upselling opportunities

  5. Today’s Typical Infrastructure

  6. Advantages of virtualisation Reduced complexity Benefit the virtualisation advantages without a need to invest in know how and CAPEX Dramatically lower your TCO Increased Agility Consolidation Virtualizeddatacenter Full Auto- mation High Availa- bility A-Server brings a total solution including monitoring services Storage Capacity on demand Server capacity on demand Business Continuity Datacenter resources on demand

  7. A-Server Uniform Instrastructure

  8. About A-Server • Product - Datacenter In A Rack • Datacenter virtualisation solutions • High Availability is key in our solutions • Opex and Capex model • Lower your TCO

  9. Product Architecture Product Datacenter in a Rack A-Care A-Watch A-Report A-Control (orchestration software) Virtualisation Servers, Storage, Network Hardware Professional Services

  10. A-Server’s solutions • Control Center End User Self Controls • Provisioning API • Billing Reporting A-Server’s products have all components included You will have a Total Hands Off datacenter virtualisation solution • Servers • Hypervisors • Workflows • Operating Systems • Orchestration • Installation • Storage • Control panels • Billing & Doc. • Networking • Monitoring • Repair & SLA

  11. Concepts • Datacenter as a Service • Private Virtual Datacenter • Software as a Service • Desktop Virtualisation (planned) Built with A-Server’s Solutions

  12. Market & Positioning

  13. Positioning • A-Server is a product oriented company • 80% of sales of the Datacenter in a Rack Product • 20% of sales represent the Professional Services • The A-Server product consists of: • Virtualisation: Xen, Virtual Box, VMware, ... • A-Control: Orchestration software • A-Care: Monitoring • A-Report: Reporting • A-Watch: SLA mangement • Hardware • Professional services offered on top of the product

  14. Target Markets • Enterprise datacenters • Enterprises with a need for agility, consolidation and high availability for their datacenters • Service providers • Plug and Play DAAS: upgrade their service model without the need to fully manage the virtualisation layer • Marketing & media agencies (ex. Corelio) • In the search for big online advertising revenue opportunities and with a need for a managed online platform: A-Server will offer large scale platforms for Zimbra

  15. Channels • Commercial Datacenters: • Telco’s • Carriers • Carrier neutral datacenters • Service providers • Hardware partners • Server suppliers • Switching providers • Lead generation partner • call center screening enterprises interest

  16. Datacenter in a Rack

  17. Datacenter in a Rack • A Total solution: • Servers • Storage • Networking • Monitoring • Airco (option) • UPS (option) • In any datacenter • Fast deployment Ethernet Management GUI Power Worlds First Complete Datacenter In A Rack Water

  18. Complete Solution • Up to 80 % less power utilization • e.g. Zimbra • up to 1.000% more effective CPU utilization • A-Care: better uptime thanks monitoring Reporting, billing Info, capacity planning, … • More performance: 20-30 Gbit Backplane. • Most Innovative Storage System(Block Based & File Based) • High performance integrated SAN storage • DAAS System Management Application • Integrated Power Protection

  19. Up to 80% power gain … • AC-DC conversion system saves up to 30% power • Reduce power loss during conversions • Less physical servers consume less power, a saving of up to 60% • Built in airco cools more efficient and wins 20% on power (vs. overcoolingneeds in datacenters to cover hotspots) Power conversion from 220V to 48V, all servers connected directly with 48 V

  20. Multi platform & interfaces support • Support for multiple hypervisors • Xen (Linux) • Optimized Virtual box (MS) • VMWare (special features) • Physical machines • Interfaces and integration • Easy to create custom workflows • GUI, command line and API (SOAP) • Easy to use end-user control panels (fully customizable) • Easy creation of plug-ins for new functionality and legacy applications

  21. QCC Management Console Demo

  22. Private Virtual Datacenter

  23. Private Virtual Datacenter (PVDC) Private Virtual Datacenter A Control Panel where a customers build and deploy their own datacenter Connect appliances using their ports, ex. connect a server to a NAS Build a datacenter using pre-defined appliances: servers, routers, NAS, ... For each appliance, the customer can click-through to control panels

  24. PVDC Appliances Linux Server VirtualRouter: connection to the internet (IP addresses and bandwidth) Windows Server Virtual Switch: representsV-LAN’s Dedicated Firewall NAS SANprovides primary storage to other appliances BackupStorage (also a NAS)

  25. Private Virtual Datacenter (PVDC) Manage several PVDC’s You or your customer can fully manage a PVDC Drag and Drop Machine Types in your datacenter Choose from pre-defined Machine Types Customer references Built-in (pre-paid) credits tracking

  26. Private Virtual Datacenter (PVDC) • Dedicated PVDC for Service Providers: A-Server installs HW&SW Configures appliances with Service Provider Service Provider creates customers in Control Center Customer builds its own PVDC • The Service providers will give full or read access to the PVDC, depending on the customer type

  27. Private Virtual Datacenter (PVDC) • Shared or Dedicated PVDC for Enterprises: A-Server installs HW&SW A-Server configures default appliances A-Server creates customers in Control Center Customer builds its own PVDC • A-Server will offer PVDC to enterprise customers; the Enterprise customer needs to manage PVDC & OS

  28. Transparent SLA programs • We put a stop to marketing SLA’s to correctly manage our customer’s expectations (e.g. service provider market today) • Detailed SLA measurement based on multiple criteria. • SLA based on well defined criteria. • Realistic Expectation Management (99.9% is a extremely high SLA and should not be taken lightly) • Transparent • Detailed Reporting • SLA breach escalation

  29. Our Unique Selling Proposition A-Server ... • Provides a total solution for virtualisation • Can offer a far better TCO: use of commodity hardware, in house developed modules, product standardization • Offers products with easy manageability • Enables real scalability • Provides tools (PVDC) for a faster go to market • Supports its products solution with services • Highly competent team

  30. Visit our demo room!! • Experience live demo • Rack with +150 virtual servers • Clustered SAN & NAS • 550MB/s storage backbone • Integrated UPS & Airco • 24/7 monitoring

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