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Benefits Of Online Shopping. The web is open 24 hours a day. Do not have to deal with hordes of people. Do not have to worry about parking. Can buy the same items that you see in stores. How To Judge A Web Site For Online Shopping. Look for brand names.
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Benefits Of Online Shopping • The web is open 24 hours a day. • Do not have to deal with hordes of people. • Do not have to worry about parking. • Can buy the same items that you see in stores.
How To Judge A Web Site For Online Shopping • Look for brand names. • Does the web site have an address, a phone number, and/or a fax number. • Does the site provide information on return policies and customer service.
Is Buying Online Safe? • In January of 2000, a hacker stole thousands of credit card numbers from CD Universe. • In January 18, 2000, MSNBC reported that it was able to view 4,000 sets of financial data on people on the web.
Protecting Yourself From Online Shopping Fraud • Check to see if there have been any complaints about the company with which you are dealing with. • Make sure companies server is secure. • Look for information on the site about how your credit card number will be stored.
How E-Commerce Can Gather Data On You • Sites use several techniques to get information on you such as: • Datamining- the practice of analyzing pattern on consumers about what they like, dislike, and what they might buy next. • Profiling- using data to put consumers in a particular demographic. • Personalization- Company can personalize its online content just for you.
E-Commerce Statistics • In 1999, 39 million in U.S. and 92 million world wide used the internet. • 73% use the web for shopping. • 53% use the internet to research decisions on a particular purchase. • 15% carry out final web transactions.