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Chapter 9: Surveys

Ch. 9: Surveys. Examples of surveys you've done?What can surveys measure?Why do a survey?or, what are its benefits?. Ch. 9: Surveys. . . Survey TechniquesAnd keep these concepts in mind:What are the relative advantages and disadvantages of each of these techniques?. Ch. 9: Surveys. Types

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Chapter 9: Surveys

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    1. Chapter 9: Surveys COM 4435: Communication Research Methods June 18, 2007

    2. Ch. 9: Surveys Examples of surveys you’ve done? What can surveys measure? Why do a survey? …or, what are its benefits?

    3. Ch. 9: Surveys

    4. Ch. 9: Surveys Types of Surveys _________________________ _________________________

    5. Ch. 9: Surveys Question type Type of Data Other Considerations

    6. Ch. 9: Surveys Developing a Survey Checking for Reliability Which types of reliability are appropriate?

    7. Ch. 10: Descriptive Statistics What do descriptive statistics do? Descriptive Statistics and the Normal Curve or Normal Distribution A theoretical distribution of scores or values where… the majority of cases are arranged around the peak, with progressively fewer cases as you move away from the middle. (p. 183)

    8. Ch. 10: Descriptive Statistics Types of Descriptive Statistics Number of Cases Also… Measures of Central Tendency

    9. Ch. 10: Descriptive Statistics Types of Descriptive Statistics Measures of Dispersion

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