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Twiplomacy

Twiplomacy. @ Twiplomacy. facebook.com / Burson- Marsteller. http://twiplomacy.com. Study Methodology.

herman-hardy
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Twiplomacy

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  1. Twiplomacy @Twiplomacy facebook.com/Burson-Marsteller http://twiplomacy.com

  2. StudyMethodology The study examines the use of Twitter by world leaders. Burson-Marstelleridentified Twitter accounts of 264 heads of state and government and their institutions in 125 countries world-wide. The study analyses their Twitter profiles, their tweet history and their connections with each other. The data was collected on 1 July 2012 and is a snapshot of their Twitter activity.

  3. Insight #1 of all world leaders have a presence on Twitter. Almost 2/3 have a personal Twitter account but only 30 leaders tweet themselves and only occasionally. 120 Data as of 1 July 2012

  4. Insight #2 The 264 heads of state and government have 51,990,656 followers on Twitter. Data as of 1 July 2012

  5. Insight #3 Barack Obama is the most followed leader @BarackObama (17,115,077 followers). @WhiteHouse(2,951,928 followers) Hugo Chávez @ChavezCandanga (3,152,608 followers) Data as of 1 July 2012

  6. Insight #4 76 world leaders are following @BarackObama and the @WhiteHouse But President Obama and the White House have established mutual Twitter relations with only three other world leaders. Data as of 1 July 2012

  7. Insight #5 The best connected world leader on Twitter EU President Herman van Rompuy (@euHvR) mutually follows 11 other peers. 7 Data as of 1 July 2012

  8. Insight #6 World leaders tweet in 43 languages Spanish leaders are the most prolific 125,220 Spanish tweets 93,888 English tweets 26,851 French tweets 8 Data as of 1 July 2012

  9. Insight #7 World leaders use Twitter mainly during election campaigns 57 out of the 264 profiles are dormant such as the personal accounts of Brazilian President DilmaRousseff and French President François Hollande who have abandoned their followers since being elected. 9 Data as of 1 July 2012

  10. Insight #8 The most retweeted tweet 10 Data as of 1 July 2012

  11. Contacts Burson-Marsteller Digital Strategists Dallas Lawrence Chief Global Digital Strategist +1-310-309-6677 Dallas.Lawrence@bm.com ZaheerNooruddin Asia-Pacific +852-2963-6775 Zaheer.Nooruddin@bm.com Matthias Lüfkens Europe, Middle East and Africa +41-22-593-6926 Matthias.Luefkens@bm.com Michael Bassik United States +1-212-614-4165 Michael.Bassik@bm.com CelyCarmo Latin America +55-11-3-094-2256 Cely.Carmo@bm.com Media Contact Paul Cordasco Managing Director, Global Marketing +1-212-614-4522 Paul.Cordasco@bm.com #Twiplomacy @B_M facebook.com/Burson-Marsteller http://twiplomacy.com

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