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Business Intelligence: Do More

Business Intelligence: Do More. Jacqui Stievenart & Warren Tracey. Drowning in Information?. Whatever You’re Trying to Do, Analytics is the Answer. Finance. Sales. Marketing. Supply Chain. Product Innovation. Improve Performance . Increase Sales. Brand Loyalty. Optimize Inventory.

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Business Intelligence: Do More

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  1. Business Intelligence: Do More Jacqui Stievenart & Warren Tracey

  2. Drowning in Information?

  3. Whatever You’re Trying to Do, Analytics is the Answer Finance Sales Marketing Supply Chain Product Innovation Improve Performance IncreaseSales Brand Loyalty OptimizeInventory Speed to Market Budgeting, Planning & Consolidation Trade Promotion Effectiveness Brand Performance Analysis On-Shelf Availability Analysis Customer Sentiment Analysis Operational Visibility Marketing Mix Analysis Sales & Operations Planning Mobile Analytics – Speed of Information Customer Profitability Analysis CRM – Embedded Analytics Supply Chain Performance Management Sales Analytics Net MarginAnalysis Product Portfolio Management

  4. TODAY’S PRINCIPAL BUSINESS METRICS ARE OVER A CENTURY OLD • Financial statements • Balance sheets • Net income

  5. TRADITIONAL FINANCIAL METRICS ARE BACKWARD-LOOKING Most Established KPIs too

  6. WHEN WE REALLY NEED TO BE LOOKING FORWARD

  7. Progressive Expertise View Reports Strategic Analysis

  8. ANALYTIC MATURITY Prescriptive: How can we make it happen? Predictive: What will happen? Diagnostic: Why did it happen? Descriptive: What happened? Hindsight Insight Foresight

  9. NEW INFORMATION SIGNALS “ 70% of respondents can envisage a “killer application” for big data that would be “very useful” or “spectacular” for their business. The majority chose not to disclose what that application would be because it would provide a competitive advantage. What signals are you missing? :-) Brand SentimentHigher NPS Predictive MaintenanceLess Downtime Network OptimizationLower Cost Insider ThreatsGreater Security Asset TrackingIncrease Productivity Personalized CareLoyal Customers Product RecommendationMore Sales Risk Mitigation, Real-time Retain Market Value Real-time Demand/Supply ForecastMore Efficient Propensity to ChurnGreater Retention 360O Customer ViewLoyal Customers Fraud DetectionLower Risk ” AIIM survey of 345 Information Professionals 2012

  10. Spend time on data quality Edward James Snowden Edward Joseph Snowden

  11. Mobile Analytics

  12. Coinstar • Inventory Optimization • Real time Offers • Servicing

  13. Keeping citizens informed • Keeping city aligned • Adapting to real-time feedback

  14. NBA.com/stats

  15. Geospatial Mapping

  16. Demo

  17. THE POSSIBILITIES ARE ENDLESS… Provide exactly the right offers and service levels to every customer Instantly predictmarket trends and customer needs Have a continuously-updated windowonto future sales, showing changes in real time Predict how market price volatility will impact your production plans Understand what your customers and potential customers are saying about you, right now Seechanges in demand or supply across your entire Supply Chain immediately Predictcash flows to manage collections, risk and short-term borrowing in real time Monitor and analyze all deviations and quality issues in your production process • Design Thinking

  18. It’s All About Evolution: Do More “It's not the strongest that survive, nor the most intelligent, but the ones most responsive to change.” Charles Darwin Page 19

  19. Thank you!Questions ? Jacqui Stievenart and Warren Tracey jacqui.stievenart@adaptit.co.za Warren.tracey@adaptit.co.za

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