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What We Do: Mass. Farm to School Project. Technical Assistance “Matchmaking” services to farms, institutional food service and distributors Promotion Coordinate Mass. Harvest for Students Week & Harvest of the Month Distribute promotional materials for farm and food service use.
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What We Do: Mass. Farm to School Project • Technical Assistance • “Matchmaking” services to farms, institutional food service and distributors • Promotion • Coordinate Mass. Harvest for Students Week & Harvest of the Month • Distribute promotional materials for farm and food service use. • Education & Advocacy • Annual research on the state of farm to institution sales. • Representation of MA in National Farm to School Network
National School Lunch Program • How it works • Cash reimbursements and donated food from Federal government (USDA ) • Meals must meet nutrition requirements • Authorized through Healthy, Hunger Free Kids Act • Major changes in SY2011-2012 • Who’s in Charge? • Self-operating vs. management companies
The 3 Cs • Cafeteria • Community • Classroom
Local Farmers Food Service Directors Food Service Staff Distributors School nurses Agitators/Advocates/ Students School administrators (principals, superintendents) Teachers/professors Players in the Farm to School Food System Our job is to understand the players and look for an opening
Why Serve Local Foods? • Preserves Open Space & Diverse Farm Land • Farmers get more of the food $ • Lighter Carbon Footprint • On average our food travels 1,500 miles from farm to plate • Preserves Genetic Diversity • Local Farmers often grow many varieties for taste, flavor & longer season • Minimize food waste • Educate students & staff about where food comes from • Connect to other sustainability initiatives in the school – i.e. school gardens, compost programs etc. • Serve the freshest, healthy and flavorful foods • Support the local economy
Challenges & Opportunities For Farms Opportunities • Can provide stable, consistent customer. • Can purchase in high volume. • Demand greatest during farms’ non-peak time. Challenges • Must be able to communicate regularly with schools and track orders • Prefer a diverse product line or ability to buy products from other farms. • Price • Delivery requirements - # of drop-offs, location, minimum orders • For Schools • Opportunities • Increase in participation • Less wastage • Good PR • Potential for curriculum connections • FFVP • Challenges • Ability of kitchen to process raw food • # of meals served per day • Ability of FSD to chose vendors • FSD and kitchen staff motivation • Consumer buy-in • Food Service Management Companies
Farm to Cafeteria In Your Community • What’s Currently Happening? • Talk to your District Food Service Director • Currently buying from Farm? Distributor? • Challenges they see? • Opportunities? (salad bar, # meals/day, snacks, freezing) • Talk to your School Administration • Management Co. contracts • Support cafeteria buying local foods? • School Wellness Committee/Policy • School Gardens • What is being done with food grown? • What classes are using gardens? • Classroom connections – taste testing &more
Farm to Cafeteria In Your Community • What’s Currently Happening? • Farms – where to look? • In your area • At farmers markets • Delivering to restaurants, supermarkets, colleges, school nearby • Farm Lists • www.mass.gov/massgrown • www.farmfresh.org • Farms – who may fit? • Size of operation & crops they produce • Delivery capacity • Price point
Farm to Cafeteria In Your Community • Colleges • Hospitals • Preschools • Retirement Communities • Other ideas?
More Information • Mass Farm to School: www.massfarmtoschool.org • Natl. Farm to School: www.farmtoschool.org • Farm to Inst. New England: www.farmtoinstitution.org Contact Information Lisa Damon lisa@massfarmtoschool.org 413-253-3844