1 / 16

The Value of Visual Elements in Web Search

Lizzeth Cabana Tejada lizz.2425@gmail.com School of Computer Sciencie San Pablo Catholic University 2010. The Value of Visual Elements in Web Search. Authors. Marilyn Ostergren, Seung-yon Yu Efthimis N. Efthimiadis. The Value of Visual Elements in Web Search. Introduction

hertz
Download Presentation

The Value of Visual Elements in Web Search

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Lizzeth Cabana Tejada lizz.2425@gmail.com School of Computer Sciencie San Pablo Catholic University 2010 The Value of Visual Elements in Web Search

  2. Authors • Marilyn Ostergren, • Seung-yon Yu • Efthimis N. Efthimiadis

  3. The Value of Visual Elements in Web Search • Introduction • Review of research • Methodology • Discussion • Conclusion Lizzeth Cabana Tejada - The Value of Visual Elements in Web Search

  4. 1. Introduction • The results of a web search are generally presented as a collection of web-page surrogates. • The study investigates how searchers interact with graphical search engine results page user interfaces. Lizzeth Cabana Tejada - The Value of Visual Elements in Web Search

  5. 2. REVIEW OF RESEARCH • Others have also used eye-tracking to gain an understanding of what happens during a search. • Some other observations revealed by eye-tracking are that placement and proximity of image search results affects a viewers gaze path. Lizzeth Cabana Tejada - The Value of Visual Elements in Web Search

  6. 3. METHODOLOGY • They collected and analyzed two sources of data: • self-report • Observation • The users completed a series of search tasks using three graphically-enhanced search interfaces. Lizzeth Cabana Tejada - The Value of Visual Elements in Web Search

  7. 3.1 Participants • 36 participants, all undergraduate students at a major research university Lizzeth Cabana Tejada - The Value of Visual Elements in Web Search

  8. 3.2 Search Tasks • Task 1 asked the user to find the schedule of events at a local performance theater. • Task 2 asked to find two sites where a specific camera model could be purchased. • Task 3 asked the user to find two credible sites describing the side-effects of aspirin. Lizzeth Cabana Tejada - The Value of Visual Elements in Web Search

  9. 3.3 Data Collection • Data was collected using questionnaires, the think-aloud process, eye-tracking and participant observation. • They used the Tobii eye-tracking system and ClearView 2.7.1 software to record and analyze the eye-tracking data. Lizzeth Cabana Tejada - The Value of Visual Elements in Web Search

  10. 4. DISCUSSION • Each of these three interfaces uses an arrangement of pagesurrogates which differs from the usual top-to-bottom lineardisplay. Figure 1: Screenshots of ViewZi, SearchMe, and KartOO Lizzeth Cabana Tejada - The Value of Visual Elements in Web Search

  11. We can see differences in scanning behavior across the three interfaces. Lizzeth Cabana Tejada - The Value of Visual Elements in Web Search

  12. The analysis indicates: • The Kartoo display elicited the most scanning. Participants generally spent time looking at all 10 surrogates before clicking to go to a page. • The SearchMe Display elicited careful analysis of individual surrogates, but inhibited scanning beyond the first few results. • The Viewzi display facilitates scanning in a way that is similar to the typical ranked list Lizzeth Cabana Tejada - The Value of Visual Elements in Web Search

  13. In terms of ease of interaction on a scale of 1-9, where 1 is most difficult, 5 is average, and 9 is least difficult • 30% found Kartoo most difficult (1-2), • 70% found SearchMe least difficult (7-9) • 42% found Viewzi average. Lizzeth Cabana Tejada - The Value of Visual Elements in Web Search

  14. Conclusion • The main idea from the initial analysis is that the visual qualities of these displays strongly influence the user interaction. • Training how to search using the visual search engines enhanced the user’s search effectiveness Lizzeth Cabana Tejada - The Value of Visual Elements in Web Search

  15. Conclusion • When asked if they intend to use the visual search engine again, more trained users answered positively than non-trained users. • The most popular search engine that people want to use again was SearchMe. Lizzeth Cabana Tejada - The Value of Visual Elements in Web Search

  16. Lizzeth Cabana Tejada lizz.2425@gmail.com School of Computer Sciencie San Pablo Catholic University 2010 The Value of Visual Elements in Web Search

More Related