1 / 11

Research Methods for Business

Research Methods for Business. Content Research and Business Research – Definitions Manager and Researcher – Relationship Usefulness of Research for Managers The Hallmarks of Scientific Research. Session 2. Dr. K.V. Kannan M.B.A., M.F.T., Ph.D. Senior Faculty, KSRBS, T’gode. .

hesper
Download Presentation

Research Methods for Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Research Methods for Business • Content • Research and Business Research – Definitions • Manager and Researcher – Relationship • Usefulness of Research for Managers • The Hallmarks of Scientific Research Session 2 Dr. K.V. Kannan M.B.A., M.F.T., Ph.D. Senior Faculty, KSRBS, T’gode.

  2. Learning Objectives • Describe what research is and how it is defined • Understand the relationship existing between manager and researcher • Explain why managers should know about research • Explain the hallmarks of scientific research

  3. Business Research “The systematic and objective process of gathering, recording, and analyzing data for making business decisions.” - William G. Zikmund

  4. Manager – Researcher Relationship Researcher should look Manager as a Client

  5. Usefulness of Research for Managers • A manager will be able to know how to differentiate good from bad research • A manager can combine experience with scientific knowledge while making decisions if he or she is familiarized in research Asian Paints – Creating Festivals Boosting the sale with celebrities • Research methods will enable the managers to understand, predict, and control their environment Asian Paints – Catering to customer requirements Chik way of doing things • Knowledge of research and problem-solving processes helps managers to identify problem situations before they get out of control Inflation and FMCGs/FMHGs – 180 ml/230 ml

  6. Usefulness of Research for Managers [Cont..] • Manager will be able to grasp fully what the published empirical research really conveys • Manager will be equipped to take intelligent, educated, calculated risks with known probabilities attached to the success or failure of their decisions R Power & RPL -- $25 per barrel to save $1.1 trillion for India • A manager can get related to hired researchers and consultants more effectively

  7. The Hallmarks of Scientific Research • Purposiveness • Rigor • Testability • Replicability • Precision and Confidence • Objectivity • Generalizability • Parsimony

  8. ? Thank You

  9. Research “It is an organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.” - Uma Sekaran

  10. “It is a systematic inquiry that provides information to guide business decisions.” - Donald R. Cooper & Pamela S. Schindler

More Related