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Wheel of misfortune

Wheel of misfortune. The pitfalls of leaving data to chance. Presented by: Hannah Graham & Alex Mountain Date: 13 th November 2007. The pitfalls of leaving data to chance…. 4. 3. Value. 2. 1. Revenue. Customer service. 4. 3. Value. 2. 1. Revenue. Customer service. 4. 3. Value.

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Wheel of misfortune

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  1. Wheel of misfortune The pitfalls of leaving data to chance Presented by: Hannah Graham & Alex Mountain Date: 13th November 2007

  2. The pitfalls of leaving data to chance… 4 3 Value 2 1 Revenue Customer service

  3. 4 3 Value 2 1 Revenue Customer service

  4. 4 3 Value 2 1 Revenue Customer service

  5. 4 3 Value 2 1 Revenue Customer service

  6. 4 3 Value 2 1 Revenue Customer service

  7. Capture

  8. Capture 60% consumers react negatively toward an organisation with no rapid name and address capture on website Canvasse Opinion August 2007

  9. Capture “We have calculated that QuickAddress Pro Web presents us with the opportunity to generate £2 million a year of new business income.” Paul Cassidy, Head of Information Systems Development, Swinton Insurance

  10. Enhance

  11. Enhance

  12. Enhance Title: Firstname: Surname: Position: Address: Region: E-mail: Telephone: Media: Likely to drive: House type: Mosaic Type: Miss L Duplicity Shopper’s Ave, SW4 0AB 020 7819 3000 Miss Lesley Duplicity Shopper’s Ave, SW4 0AB 020 7819 3000 Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB Lesley@emails.com 020 7819 3000 Guardian & Cosmo Mazda MX5 Studio Apartment Web/B2B L Duplicity SW4 0AB Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB 020 7819 3000 Mazda MX5 Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB 020 7819 3000 Mazda MX5 Web/B2B Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB 020 7819 3000 Mazda MX5 Studio Apartment Web/B2B Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB 020 7819 3000 Guardian & Cosmo Mazda MX5 Studio Apartment Web/B2B Miss Lesley Duplicity Home Shopper Shopper’s Ave, SW4 0AB London Lesley@emails.com 020 7819 3000 Guardian & Cosmo Mazda MX5 Studio Apartment Urban intelligence

  13. Authenticate

  14. Natural extension to QAS’ data capture possibilities • Trusted data sources from Experian • Off the shelf identity management solution

  15. Match

  16. Prevention is better than cure

  17. Match

  18. Match

  19. Clean

  20. Clean • Simultaneaous searching • Data cleaning services • Experts onsite • TAP accredited training team

  21. Suppress

  22. A fashionable example Stones by Nightingales A retailer of high quality classic ladies’ clothing and accessories for discerning customers

  23. Why they chose to suppress with QAS • Outsourcing data cleaning • High costs • Lack of control • Returned mail • Wasted budget • Poor brand perception

  24. QAS and Nightingales “Using QuickAddress Batch with Suppression, we identified that 24,969 contacts we were mailing had actually moved house! We were able to instantly correct these addresses and send out new catalogues. This exercise was taken a couple of months ago and we have already received £71,000 worth of new orders.” Robert Price IS Manager at Nightingales

  25. Standardise

  26. Standardise Benefits • Searching database easier • Crucial part of data migration • Makes duplicate spotting easier

  27. Audit

  28. Audit

  29. 4 3 Value 2 1 Revenue Customer service

  30. 4 3 Value 2 1 Revenue Customer service

  31. 4 3 Value 2 1 Revenue Customer service

  32. 4 3 Value 2 1 Revenue Customer service

  33. Thank you for listening Presented by: Hannah Graham & Alex Mountain Date: 13th November 2007

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