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EXPERIENCE IN B2B

EXPERIENCE IN B2B.

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EXPERIENCE IN B2B

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  1. EXPERIENCE IN B2B • In our 39 years as an advertising agency, we have carried out countless B2B jobs. We started at a time when the leading advertisers in the market were companies supplying capital, not consumer, goods. Furthermore, every single communication plan we do for consumer goods considers the communication with the trade in general.

  2. EXPERIENCE IN B2B • A sample of the most significant and most recent B2B cases: • Motorola Radiocomunicação. • IFS – Industrial and Financial Systems – a Swedish-based multinational company supplying corporate management systems (ERP). • Resmat Parsch - Kidde – World leader on fire prevention & control systems. • Grupo Solvay – We created and developed avery special project for their participation at Brasilplast 2001. • AGF Allianz (Cia. Seguradora) – Institutional project including relationship actions with their trade reps (brokers).

  3. EXPERIENCE IN B2B • CAT Rental Power (Grupo Caterpillar) – This is a project in progress, in association with the ICOM agency which holds the account in the US – Marketing.comm/Kansas City. ICOM – the International Communications Agency Network –, present in 47 countries, is the leading global network of independent agencies. Rino has been a member since 1992. • HeliSolutions – A trader in helicopters on the “fractional ownership” system. 60% of its communication budget goes to Direct Marketing/CRM, which is planned and done by our agency.

  4. EXPERIENCE IN B2B • U.S. Potato Board – A job promoting American frozen and cut potatoes in the Brazilian institutional market (hotels and restaurants). A project developed in association with the ICOM agency McClain Finlon/ Denver, CO. • OSRAM – A new client just starting work with us. 70% of their marketing budget is channelled to relationship actions with their trade reps.

  5. EXPERIENCE IN B2B • ABIC – Associação Brasileira da Indústria de Café – In Brazil, we have done 11 years’ work focussing on supermarket reps and end consumers. We created the Pure Coffee Seal, a program for self-regulation & self-inspection symbol of the coffee industry, which has doubled the overall Brazilian coffee market in 10 years. In other countries, we have done individual jobs for business and trade fairs in France, Australia (the Olympic Games) and China (Sial 2001/Shangai), working in partnership with ICOM agencies in those markets.

  6. EXPERIENCE IN B2B • Guazzelli Feiras Messe Frankfurt – A complete communication project for Comdex/Interop 2001. It involved hunting for exhibitors and sponsors as well as attracting a corporate audience directly interested in IT.

  7. EXPERIENCE IN WORKING IN ALIGNMENT WITH OTHER AGENCIES’ ACCOUNTS • In addition to all the experiences related above and the skills gained from numerous jobs shared with the ICOM network, we could add some clients whom we share or have shared with other agencies: • Motorola • BIC • Pfizer • Fundação de Rotarianos de São Paulo • PUC • Gazeta Mercantil

  8. SPECIFIC EXPERTISE • Print • We work with a wide range of top quality printers for all sorts of jobs, all the way down from intricate displays in iron, acrylic or cardboard, for counters, floors or fleet vehicles, to giant transparencies, to brochures with imported paper and UV coating and a myriad of different special finishes. Invariable commitment to quality, low price and terms.

  9. SPECIFIC EXPERTISE • Advertising • Our 40-year relationship with the media ensures that our clients get the best deals in the market, and the best possible visibility within their budgets as a result. • Media Planning • Our agency benefits from an inside research team with tools (Marplan, IBOPE) which include simulations for reach, coverage and effective average rating. Our clients can thus count on technically efficient as well as editorially appropriate media work.

  10. SPECIFIC EXPERTISE • Events • Our agency carries out projects and co-ordination plans, by outsourcing the execution to Contraponto, which means we enjoy a strategic partnership with one of the most efficient event firms in the country. • POP & POS materials • We have a POP&POS-specific division – Rino Promoções e Eventos. We have attached a portfolio with a sample of its work.

  11. SPECIFIC EXPERTISE • Internet • The jobs are created by the agency, and their execution is outsourced to two firms with whom we keep strategic partnerships: Tinta Invisível and Reação. • Some other activities • Direct Marketing/CRM – strategic partnership with US.COM. • Educational Marketing (public and private). • Social/Community Marketing. Note: Please visit our site(www.rino.com.br) and also ICOM's(www.icomagencies.com) our international network of independent agencies.

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